北京邮电大学学报(社科版) ›› 2017, Vol. 19 ›› Issue (4): 35-40.

• 电子商务 • 上一篇    下一篇

博弈模型下快递包装的回收激励机理

  

  1. 宜宾学院 经济与管理学院,四川 宜宾644000)
  • 收稿日期:2017-01-28 出版日期:2017-08-30
  • 基金资助:
    四川省教育厅项目(NO.145B0200)

Recycle Incentive Mechanism of Express Packaging under Game Model

  1. School of Economics and Management, Yibin University, Yibin 644000, China
  • Received:2017-01-28 Online:2017-08-30

摘要: 近年来,电子商务和网络购物的快速发展促进了快递业的飞速前进,而快递业务大量增长的同时也带来快递包装滥用、环境污染加重、物流成本增加等诸多负面影响。为解决快递包装给社会环境带来的一系列问题,结合现实情况分析快递包装在回收利用等方面存在的问题,并综合逆向物流理论知识,建立一个基于博弈模型的具有激励机制的回收方案,以解决快递包装回收问题,保障电商快递行业的绿色化和低碳化运营,为国民经济可持续发展提供有力支撑。同时,本文也为国家制定逆向物流的法律法规提供了理论参考。

关键词:  , 博弈模型, 快递包装, 激励机理

Abstract: In recent years, the rapid development of e-commerce and online shopping has been promoting the rapid development for express industry And the rapid growth of express business has also brought abuse of express packaging, environmental pollution, increased logistics costs, and many other negative effects In order to solve the series of problems brought by the express packaging, problems existing in packaging recycling are analyzed, and with  theoretical knowledge of reverse logistics, a recovery scheme based on incentive mechanism under the game model is proposed. So that the recycling problems of express packaging can be solved smoothly, making the operation of e-business express with greenization and low-carbon, and providing strong support for the sustainable development of the national economy Meanwhile,  theoretical reference is provided for the country to make the reverse logistics laws and regulations

Key words: game model, express package, incentive mechanism

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