Abstract:

Undergraduate education reform is always one of the priorities of China’s higher education reform However, in previous studies, few researches have explored education reform from the view of students’ participation Marketing quantitative model curriculum has been chosen as the teaching background in this study After establishing a control group experiment, collecting data, analyzing data, the effects of students’ participation on teaching reform are explored The results show that improving students’ participation can make students construct their own knowledge system more actively, which not only has great significance to elevation of classroom efficiency, but also is beneficial to promotion of students’ academic performance and study enthusiasm

Key words: education reform, students&rsquo, participation, teaching quality, marketing practice class