Empirical Study on Influencing Factors of Interpersonal Trust #br#
of College Students in New Media Era

JOURNAL OF BEIJING UNIVERSITY OF POSTS AND TELECOM ›› 2016, Vol. 18 ›› Issue (6): 1-8.

School of Marxism, Beijing University of Posts and Telecommunications, Beijing 100876, China

Received:2016-07-08 Online:2016-12-31

Abstract

Abstract:

The openness and freedom of the Internet brings convenience of learning and life to college students,

but it also produced a bigger network trust crisis. From the structure of factors affecting interpersonal trust of

college students in the new media era and the questionnaire survey and expert scoring, four main factors are

summarized: personal factors, network platform factors, environmental factors and network contents. It is found

that network contents and personal factors are the most important factors influencing interpersonal trust, and the

importance and the reliability of contents and the individual cognitive ability will directly influence others for

personal trustworthiness judgment. On this basis, the four-in-one mechanism of “society - university - family -

self” to enhance the credibility of the network is put forward, in order to create the harmonious network

environment.

Key words: new media, college students, interpersonal trust, influencing factors, trust crisis

CLC Number:

G912
G645

ZHAO Ling. Empirical Study on Influencing Factors of Interpersonal Trust #br# of College Students in New Media Era[J]. JOURNAL OF BEIJING UNIVERSITY OF POSTS AND TELECOM, 2016, 18(6): 1-8.

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