JOURNAL OF BEIJING UNIVERSITY OF POSTS AND TELECOM ›› 2016, Vol. 18 ›› Issue (6): 9-13.

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Ideological and Political Education’s Dilemma and Countermeasures #br# in Colleges and Universities in Micro-era

  

  1. College of Liberal Arts and Law, Dalian Minzu University, Dalian 116600, China
  • Received:2016-10-20 Online:2016-12-31

Abstract:

 In micro-era, it is urgent to cope with the WeChat’s influence on ideological and political education
in colleges and universities. According to the law of contradiction, it is found that WeChat, as a kind of college
students’ key social communication tools has posed great challenges to subject, object, medium and environment of
college ideological and political education, and meanwhile it has brought unprecedented opportunities. Based on
the era characteristics of WeChat and college students’ current situation of usage, it will definitely improve
education effectiveness by introducing WeChat to college ideological and political education. Therefore, to
innovate and turn challenges to opportunities has become an irreversible trend in college ideological and
political education in micro-era.

Key words: WeChat, college student, ideological and political education, We-Media

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