Abstract:

In this article, the authors analyzed the value creation model of social computing networks from the aspects of efficiency, complementarities, lock-in and novelty, and identified three profit modes applied in social computing networks, namely: advertisement mode, membership fee mode and transaction mode From the perspective of key resources and processes, the authors analyzed how the value is delivered in social computing networks The findings suggest the important factors to build a successful business model in the era of social networks and propose future direction of development

Key words: social computing, web 20, SNS, e-commerce, business model