Abstract:

After 3G licenses issued, the study of how to transfer subscribers to 3G becomes the focus of the industry The study builds a system dynamics model with the help of the analysis tool of system dynamics, finding the factors impacting the user migration And then, some strategies such as reinforcing the advertisement efforts, increasing the subsidies of 3G terminals, increasing the attractiveness of the 3G service and reducing the 3G tariffs are simulated The simulation result proves that they will accelerate the migration to 3G

Key words: system dynamics, 3G, user migration