Abstract: In the era of “context +”, led by emerging technologies, the Internet of things, big data, cloud technology, artificial intelligence, and virtual reality are drastically changing the model of social relations, forms of personal cognitive logic and the way of individual communication, promoting mobile media industry to change to user-centered value reconstruction. With the further development of the global Internet, the digital, intelligent, and portable tendencies bring new opportunities and challenges to the research and development of media communication. Standing on the new perspective of the development of mobile application, and based on actual situation, media-technology interaction and communication-rules reconstruction are researched with “context +” mobile communication mode. Moreover, mobile application development, user experience elevation, communication-rules reconstruction are detailly analyzed and explored, which will make contribution to further research on media context and media user.

Key words:  , context research, mobile application, media-technology interaction, communication-rules reconstruction, intelligent communication