Abstract:

Symbol consumption, abandoning the limitations of use-value consumption, inspires the emergence and development of consumerism The concreteness of mass media, especially of electronic media, which can increase the symbolic significance of the merchandise by its expressiveness of image, makes the media coincide with consumerism The coincidence between media and consumerism promotes the development of popular culture and thus the popular culture also shows the dual cultural characters dominated by business logic

Key words: symbol consumption, consumerism, media culture