Abstract:

 Taking Dianpingcom as an example, complex network of e-commerce operation is separated and simplified Using analytic hierarchy process (AHP) theory, the major factors which promote the rapid growth of e-commerce are analyzed The results show that the main driving force can be divided into two major factors, that is, external impetus and internal integration Hardware network, soft-shaped network, business network, member network mass network included in the external factors, and functional module element, merchant encouragement element, member encouragement element and merchant’s and member’s own factors included in the internal factors jointly promote the rapid growth of e-commerce

Key words: analytic hierarchy process, complex network, e-commerce