Current Issue

2007, Vol. 9 No. 5 Published:30 October 2007

网络文化
Preliminaryinvestigationonthestatisticaldefinitionofcybercitizens

YAN Jian; LI Heng

2007, 9 (5): 1-42.

Abstract ( 2139 ) PDF (0 KB)( 16 )

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This paper investigates the difference between cyber citizens and internet subscribers,the calibration of cyber citizens in the international perspective,and the definition of cyber citizens in China.In the following we argue that each country shall adopt proper statistical indicators of Internet development gearing to its domestic condition.Furthermore,some proposals on investigating approaches,such as specifying the frequency of using the Internet,the age of starting and making recourse to survey institut...

Acomparisonofinformationproductionofblogandprofessionalmediaoperation

LIU Jin

2007, 9 (5): 5-9.

Abstract ( 1967 ) PDF (0 KB)( 8 )

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The information production of the blog and the professional media greatly differs,be it in the nature of media or as a information disseminator.In terms of the nature of media,the blog is distinguished from the professional media in that it usually realized individually while the latter is often supported by an organization.This in consequence brings about the difference of the two operation systems as regards information distributor,target group,working procedure,products and producing goals.Besides,the tw...

Explorationonmobilelearningpatternanditsdesign

LI Xiao-li; WANG Xiao-Jun

2007, 9 (5): 10-13.

Abstract ( 1528 ) PDF (0 KB)( 13 )

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The application of mobile learning is stepping into a mature stage.This paper discusses the definition,category and characteristics of the mobile learning.Based on the above analysis,two patterns of mobile learning are put forward.Following that the architecture of the mobile learning system is designed,which lays the ground of further adoption of the mobile learning pattern in teaching.

社会经纬
AsurveyandanalysisontheenvironmentawarenessofLanzhoucitizens

ZHAO Shuang; YANG Bo

2007, 9 (5): 14-18.

Abstract ( 1635 ) PDF (0 KB)( 12 )

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Environment awareness,counted as a great measure of the environment protection of a country or a region,is closely related with the rise and resolution of environmental issues.Based on a survey on Lanzhou citizens environment awareness,this paper elaborates on the status quo of citizen s environment awareness in terms of environment knowledge,behavior and recognition. In the following part the primary features of the citizens environment awareness are concluded and finally reflections on improving the awa..

Ananalysisofpolicyeffectivenessbasedontheviewofeynamicbalance

DENG Hua; ZHANG Feng-jun; YANG Jian-ping

2007, 9 (5): 19-23.

Abstract ( 1710 ) PDF (0 KB)( 14 )

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The paper expounds and further investigates policy effectiveness from the perspective of dynamic balance.In other words,policy effectiveness is studied with reference to dynamic balance.Finally,we have constructed a study model of policy effectiveness based on the analytical framework of dynamic balance.

经济探索
Input-output-basedresearchontheroleevolutionofChinastelecomindustryinthenationaleconomy

CHEN Xia; LV Ting-jie

2007, 9 (5): 24-28.

Abstract ( 1808 ) PDF (0 KB)( 15 )

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Based on the input-output method of system engineering,the paper calculates the intermediate demand rate as well as the intermediate input rate of China s telecom industry through analyzing 5 input-output tables of the years of 1992,1995,1997,2000 and 2002 that have merged into 18 sectors(when the telecom industry was separated from the 5 input-output tables).Besides,in a combination of the method"Categorize industry clusters with reference to both the intermediate demand rate and the intermediate input rat...

Afurtherstudyonthenewschemesofthepostcodeadjustment

HE Xiao-nian1; DUAN Feng-hua2

2007, 9 (5): 29-33.

Abstract ( 1659 ) PDF (0 KB)( 13 )

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Due to some problems found in use,the current postcode could not meet the requirements of economy and society development.In this paper,the goals of Postcode adjustment are given as follows: detailing the delivering message,accelerating information construction of post logistics,facilitating mass posting,enhancing the service level of post,strengthening the competitive ability of post enterprises in the market.In addition,the paper also proposes two practicable adjustment schemes,makes an analysis of the ad...

Acomparativestudyonbusinessecosystemandbiologicalecosystem

DU Guo-zhu; WANG Bo-tao

2007, 9 (5): 34-38.

Abstract ( 1557 ) PDF (0 KB)( 10 )

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Based on the results achieved by scholars at home and abroad on the comparative study of business ecosystem and biological ecosystem,this paper poses an analytical framework for comparison from 6 aspects including external circumstances and from 27 investigation points.In addition,the commonness and difference of the two ecosystems are concluded by means of analyses and syntheses.Accordingly,it may serve as a referential basis for those scholars and enterprise supervisors who want to attain a better underst...

管理科学
Goalofspecialknowledgeandchoiceoforganizationstructureforenterprises

XIE Pei-hong; MENG Xian-zhong

2007, 9 (5): 39-43.

Abstract ( 1597 ) PDF (0 KB)( 15 )

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Decision efficiency of an organization depends on the match degree between knowledge and decision power.Special knowledge usually serves as the source of competitive advantage for it is unique and difficult to imitate.Effective utilization and innovative increases of special knowledge are two important aspects that must be taken into consideration in organization design,nevertheless,they are often neglected by the current organization theory.Nowadays,the center of knowledge distribution is shifted downward ...

Inspirationfromthepricingstrategiesofthe3Gmobiledataofoperatorsabroad

LIN Dong; PANG Xiao-jing

2007, 9 (5): 44-48.

Abstract ( 1743 ) PDF (0 KB)( 16 )

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As a primary factor that determines whether the subscriber accept or adopt mobile data services,the pricing strategy has been receiving much attention.Through analyzing some successful pricing strategies of 3G mobile data services of operators abroad,this paper presents their merits and experiences that may shed light on the pricing strategies in China and brings forwards pricing strategies in China.

Astudyonthedrivingfactorsofcustomerloyaltyinthecommunicationindustry

SU Jing

2007, 9 (5): 49-53.

Abstract ( 1647 ) PDF (0 KB)( 12 )

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The Communication industry is among the basic industries promoting the state economic development,and it witnesses day by day an increase in expenses along with the economic development and the enhancement of the informatization.In response to the competition in the communication industry,operators have closely turned their attention to the plan and management of customer loyalty.In this article,the motivation-hygiene theory is applied to the customer loyalty study in pursuit of driving factors of customer

OntheobstaclesandsolutionsofconstructingthebrandcultureoftheChinaPostalSavingsBank

ZHANG Yao-zhen

2007, 9 (5): 54-57.

Abstract ( 1776 ) PDF (0 KB)( 13 )

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Forging brand by culture is considered as one of the core contents of brand management in modern times.As for China Postal Savings Bank which was approved of starting business not long ago,it is very necessary to carry on the work to construct the brand culture.The paper analyzes the obstacles to construct the brand culture of China Postal Savings Bank and the reasons thereof,and poses some solutions in several aspects,such as the orientation of different brand cultures,the integration of brand culture reso...

教育研究
Astudyontheself-evaluationindexsystemofthedegreeandpostgraduateeducation

FENG Su-zhong; ZHAI Rong; ZHANG Wen-hui

2007, 9 (5): 58-62.

Abstract ( 2541 ) PDF (0 KB)( 20 )

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With regard to the existing problems in the field of degree and postgraduate education,typically represented by the incomplete self-evaluation index system of various disciplines in domestic universities,this paper carries out a study on the self-evaluation index system of the degree and postgraduate education,and by referring to the characteristics and actual conditions in engineering universities,further investigates the discipline construction and management,self-evaluation system thereof.In addition,by ...

ThePsychologicalFoundationofMemoryinInterpretationandItsInspirationonTeaching

GUO Yan-ling1; GUO Man-ku2

2007, 9 (5): 63-66.

Abstract ( 1631 ) PDF (0 KB)( 12 )

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Based on the research on memory in psychology and through the authors own practice and teaching experience,the paper proposes some teaching methods and skills to improve new learners memory,which include listening practice,retelling exercises,note-taking skills,knowledge accumulation and so forth to help new learners to overcome the bottle-neck problem in interpretation.

Onthedelicacymanagementoffunctionaldepartmentsofvariouslevelsincolleges

QU Zhao-wei; XU Qiong-lai

2007, 9 (5): 67-70.

Abstract ( 1895 ) PDF (0 KB)( 11 )

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Based on the significance of delicacy management,this article investigates delicacy management in six aspects,i.e.,budget,procedure, cost,time,quality and organization,and points out matters possibly arising in the execution of delicacy management.

法学辨析
Onlegalprotectionofthevirtualpropertyintheonlinegaming

MENG Xiao-juan; XIE Ming-dun; ZHU Shan

2007, 9 (5): 71-75.

Abstract ( 2168 ) PDF (0 KB)( 18 )

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With disputes over virtual property frequently arising in recent years,the voice for legislative protection of the virtual property is also on the upsurge.Is it appropriate to protect virtual properties of this kind by introducing new exclusive legislations? On the basis of an analytical study of the judicial practice and legislation both at home and abroad,the article holds that the current law system can fully handle all the disputes over virtual property,and therefore it is not advisable to introduce exc...

Thedefinitionofpublicinterestandtheestablishmentofprocedureguarantee——tostandardizetheexpropriationsysteminChina

ZHANG Xu-dong; XIE Yun-fei

2007, 9 (5): 76-80.

Abstract ( 1659 ) PDF (0 KB)( 13 )

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The administrative expropriation shall be presupposed by the aim of meeting the requirements of public interest,which has also been stipulated in the new Real Right Law this year.However,the concept of "public interest" is not expressly defined in our present system of laws.Consequently,it may make the "public interest" open to abuse and even jeopardize other concerned parties legitimate rights.In this sense,the intension and extension of public interest should be at least roughly defined through legislati...