Current Issue

2007, Vol. 9 No. 6 Published:30 December 2007

电子商务
ResearchonE-commerceparticipantscreditmanagementstrategy

BAO Quan-ao

2007, 9 (6): 1-4.

Abstract ( 2031 ) PDF (0 KB)( 14 )

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Website administrators are very concerned with the E-commerce credit solving project.From the perspective of value chain point,this article carries out analyses into operating and admission management of e- commerce websites,credit management mode of e-business platform,credit issues of enterprises & consumers and payment & liquidation,in an effort to find a credit management strategy.

网络文化
Aninductiveanalysisoffactorsaffectingconsumerbehaviorofonlinegames

YANG Peng HU Chun

2007, 9 (6): 5-91.

Abstract ( 2459 ) PDF (0 KB)( 16 )

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The Rapid development and universal application of broadband technology has made online games in- dustry gradually a huge potential industry,so the research of online game consumer behavior is becoming in- creasingly important.This paper uses an Open-ended Question to survey 76 peoples who are closely related to online games,and conducts an inductive analysis into the factors affecting consumer behavior of online games and concludes that there are eight Dimensions factors of two categories that can affect t...

Ontheproblemsofblogfromtheperspectiveofmorality

ZHANG Hui

2007, 9 (6): 10-13.

Abstract ( 1708 ) PDF (0 KB)( 16 )

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In recent years,with the popularity of the internet,the blog in internet has been nominated as"the most wondefful way of life",and its impact in China become more extensive.There are lots of problems behind its popularity,e.g.blog as a source of information has led to the proliferation of false information,the semi- open blog writing and privacy protection are in conflict,the sharing nature makes the blog intellectual property safeguard difficult.And its status a new growth point of wealth is in conflict wi...

Ontheethicalnormsofnetworkfriendship

MAO Liang-sheng

2007, 9 (6): 14-19.

Abstract ( 1635 ) PDF (0 KB)( 15 )

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The open,free and virtual characteristics eliminate the boundary of network friendship,which fea- tures wider scopes,easy atmosphere and low costs.Moreover,more space for imagination is left for the parties concerned.Network friendship can be classified into diverse types depending on status,mode and purpose. However,because of said characteristics,many problems emerge,such as betrayal of privacy,distortion of mo- rality and personality,loss of credibility and shock to the traditional values of marriage,etc...

Theconflictandthecombinationofnetwork-cultureeducationandtraditional-cultureeducation

LIU Jian-hua SIQIN Gerile

2007, 9 (6): 20-22.

Abstract ( 2378 ) PDF (0 KB)( 14 )

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As a newly emerging form of culture,network culture exhibits distinctive cultural characteristics. However,as always in the education of ideology,more attention has been directed to the traditional moralization and cultivation while the cultural connotation demonstrated by the network.In this sense,conflicts of different cultures implied in education of ideology.The paper analyzes the conflicts in practice of network-culture educa- tion and traditional-culture education.Based on the analysis,the paper propo...

经济探索
Theoreticalandempiricalanalysisintoincreasesoffarmersincomedrivenbyinformalization

CHEN Can~1 LUO Xuan-zheng~2 XIN Zhan-hong~1 FU Rui-xue~

2007, 9 (6): 23-26.

Abstract ( 2295 ) PDF (0 KB)( 10 )

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This article first analyzes theoretically the driving influence of in:formalization over farmer s income in- creases in a comprehensive manner,and points out that the informalization promotes improvement of the rural macroeconomic environment,hence increases in farmer s income.According to the theoretical analysis,we se- lects four variables,namely,the civic and rural income proportion,the rural cities level,the rural industrializa- tion level and the average education length of farmers to reflect the rural...

管理科学
Leaderauthorizationunderofficeautomationenvironment

WANG Jin WANG De-chong

2007, 9 (6): 27-30.

Abstract ( 2118 ) PDF (0 KB)( 14 )

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Authorization is important to an organization.Based on a combination of theoretical analysis and ca- ses,this paper discusses issues that hinder authorization in the office automatic system under the network envi- ronment.In addition,we elaborate the significance of leaders authorization to underlings to one organization and explore the art of authorization.

Ananalysisintoelementssuitableforenterprisesunderthemodelofpsychologicalcontractdualityclassifies

LI Yu-jie NIE Yan-qing

2007, 9 (6): 31-34.

Abstract ( 1793 ) PDF (0 KB)( 17 )

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According to the attributes of the various kinds of elements psychological contract is dependent on,we may divide it into the psychology contract of psychology and the psychology contract of contract,wherein,the psychology contract of psychology features essence topic of psychological contract,its suitable element including higher cultural education of staff,professional career plan based on the Long-term employment contract,flat or-ganizational structure of open information,collectivism enterprise culture...

教育研究
Analysesintofunctionofhighercollegesintheinnovationchainandtheinnovationmechanismthereof

YUAN Chun-hui HUO Yu-mei LIU Guan-hua

2007, 9 (6): 35-38.

Abstract ( 1840 ) PDF (0 KB)( 13 )

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The paper analyzes the role of higher colleges in national innovation system through a comparison be- tween research institutions in China and the other countries,then presents a solid model through which the func- tion of universities in national innovation system is discussed.It also suggests an innovation resource and capabil- ity model to analyze the mechanism of innovation in higher education.

EvaluationandresearchonthevocabularypartoftheCollegeJapaneseTestBand4

ZHANG Li-ying

2007, 9 (6): 39-44.

Abstract ( 1939 ) PDF (0 KB)( 13 )

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Based on the data provided by the Office of College Japanese Tests Band 4 and Band 6,this paper fo- cuses on the vocabulary part of the College Japanese Test 4 and analyzes the difficulty degree,distinguishability, and mistake rate.By observing the typical successful and unsuccessful test questions in an effort to make a scien- tific analysis and research,this paper offers objective and just comments on the vocabulary parts.Hopefully,the present situation of Japanese teaching will be accurately and objectiv...

EnlightenmentsfromMaletzkemodeltoinstructorsinweb-basedEnglishinstructionatuniversities

LIU Cai-xia

2007, 9 (6): 45-50.

Abstract ( 1998 ) PDF (0 KB)( 20 )

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Web-based communication is a complex process relating to many factors.It is urgent to understand and analyze those factors in order to exploit web-based instruction s advantages to the full.For this,this paper employs interactively both experimental methods(field class observation,questionnaire,open interview,com- munication through Blog and QQ)and theoretical exploration to explore the factors and deficiencies by taking the course New Era Interactive English:Viewing,listening & Speaking carried out in a s...

文化传播
Memedomaininlanguageuse

LUO Di-jiang

2007, 9 (6): 51-55.

Abstract ( 1446 ) PDF (0 KB)( 16 )

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Memes in memetics and domain in cognitive linguistics are integrated into a more unified explanatory view for language use——meme domain.Firstly,this paper gives a brief account for the concept of memes in memetics; secondly,meme domain,from the perspective of Memetics,is based on the assumption that people are essentially u- sing language,understanding and experiencing the world on the basis of"meme domain"units.Meme domain has five mainly interactive characteristics——hierarchy,holographability,orderliness,...

TheAncestryofRedFlag:historicalrevolutionclassictextasrevolutionaryhistorymemory

WU Xiang-yu HU Pei-pei

2007, 9 (6): 56-60.

Abstract ( 1508 ) PDF (0 KB)( 10 )

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As one of the revolutionary history novels of new China,"The Ancestry of Red Flag"is not only a recollection of the course of China s revolution,but also a revolutionized the history,wherein the growth of per- sonages and the revolution history forms isomorphism.Under the influence of the hero s personification imagina- tion,the character s awareness of the class identity becomes clear.In this sense,it embodies an imagination re- garding the brand-new modern national history and serves as a paradigm of the ...

法学辨析
Ananalysisintociviljurisdictionfornetworktort

JING Xuan

2007, 9 (6): 61-64.

Abstract ( 1600 ) PDF (0 KB)( 9 )

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Network tort has posed a new challenge for civil jurisdiction.Based on a stuffy of the differences be- tween network tort and general tort,the paper analyses various theories of network jurisdiction,and puts forward some constructive suggestions of civil jurisdiction regarding network tort in China.

Discussionontherightconsciousness

ZHENG Han-nian~1 MA Li~2

2007, 9 (6): 65-70.

Abstract ( 1677 ) PDF (0 KB)( 63 )

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Right consciousness is not only represented by the rational exploration conducted by people into the fight phenomenon,but also includes people s recognition of the significance,scope and realizing means regarding the social standardization of right.According to basic composition of fight consciousness,it is classified into fight recognition,right emotion,right appraising,right will and fight faith.Right behavior is certainly guided and promoted by right standardization,which becomes the behavior of social s...

Legalconcernoftheurbancommonproperty——Acausenalysisoftheobstaclesforprivatelawinthemarketingprocess

ZHU Bing

2007, 9 (6): 71-75.

Abstract ( 1719 ) PDF (0 KB)( 17 )

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The marketing choice marks the return of the market value in the public field.The particularity of the common property deems that the new fight distribution system can only be found in the market right operating contradiction.The prevailing market reform urges us to question and further insight into the obstacles for private law.Accordingly,the marketing of the common property can not simply regarded as a shift of ownership from public to private,but an integrative system including internal fight and extern...

Legalanalysisanddiscussionoffalseadvertisements

ZHENG Jun-fang

2007, 9 (6): 76-79.

Abstract ( 1539 ) PDF (0 KB)( 8 )

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False advertisements violate consumers right to know,right to choose,and run to the detriment of the legitimate business interests and the statutory obligations of operators.They deceive and mislead consumers by containing proclaims of goods or services that are inconsistent with the real situation,hence misunderstand- ings.Legal combat of false advertisements can define clearly identified standards,main target of accountability; moreover,by means of applying the principle of punitive damages,implementing i...