Current Issue

2007, Vol. 9 No. 4 Published:30 August 2007

电子商务
Acasestudyofshoppers’motivationinB2Csituation

CHEN Hui，LI Zheng，LI Yuan-zhi

2007, 9 (4): 1-5.

Abstract ( 2112 ) PDF (0 KB)( 16 )

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With the development of e-commerce, the motivation of online shoppers has been winning more and more attention from the researchers. Base on 15 online shoppers as interviewees and 252 online shoppers as subjects, this study explores the motivation of online shoppers. The research finds that there are 7 types of online shopper’s motivation: communication and trying, freedom and controlling, entertainment, information searching, individuation, price and convenience. The statistic data proves that this structure has good validity.

Astudyofseller’srevenueinbuyoutpriceofonlineauctions

YANG Xing-li，CHEN Xia，LV Ting-jie

2007, 9 (4): 6-9.

Abstract ( 1580 ) PDF (0 KB)( 9 )

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With the quick development of the Internet, the traditional economic actions are appearing on the Internet. Based on the traditional auction theory and combined with IT technology, online auctions have become a unique payoff mode of e-commerce. This paper focuses on three different buyout price rules on different auction sites: the fixed buyout price, the temporary buyout price and the permanent buyout price. The optimization of the seller’s revenue is one of the auction theory’s core issues. This paper starts from seller’s revenue of three different buyout price auctions and analyzes the result under the independent private valuation model and come to the conclusion.

网络文化
Theeffectiveuseofonlinegamingasamoralresource

REN Jian-dong

2007, 9 (4): 10-13.

Abstract ( 1928 ) PDF (0 KB)( 16 )

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Online gaming as an organic part of the modern life has rich moral resources, with the value of media resource，rules resource and the community resource. In order to make effective use of the moral resource of online gaming, we should pay great attention to the moral role of its medium, stress the moral agreement of its rules and guide the moral survival of the online gaming groups.

社会经纬
Theharmonioussociety:fromsuppositionalexplorationtorealisticpursuit

ZHANG Jia-sheng

2007, 9 (4): 14-19.

Abstract ( 2435 ) PDF (0 KB)( 15 )

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The harmonious society differs from society’s harmony: the harmonious society is an ideal society model while society’s harmony is its external manifestation. The first characteristic of the harmonious society is its social justice, embodied in the equal and justified relationships among its social members. The State ownership is the harmonious society’s premise and system basis; without it, any discussion on a harmonious society would be unrealistic. The building up of the socialist state ownership has established the premise and basis for constructing the harmonious society and has realized the transformation from its suppositional exploration to realistic pursuit.

Aresearchintotheinstitutionaldesignofpersonalincometaxfromtheperspectiveoffairnessandjustice

JIANG Fang

2007, 9 (4): 20-24.

Abstract ( 1541 ) PDF (0 KB)( 15 )

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The foundation of a harmonious socialist society is fairness and justice. A fair personal income tax system is not only good for the support of the weak group, but also for the overall construction of a harmonious society. Based on Rolles’s justice theory and the current achievement on tax regulation research, this paper discusses ways to achieve the fair institutional design of personal income tax: fairness should be embodied in the following five aspects：the design of the value orientation, the decision-making process, the essential elements that are designed, the execution arrangement and the survival environment.

经济探索
Theinfluenceofindivisibilityanddivisibilityonnaturalmonopolyinnetworkindustries

HU Zhi-bing, TANG Shou-lian

2007, 9 (4): 25-29.

Abstract ( 1713 ) PDF (0 KB)( 12 )

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New concepts of “indivisibility” and “divisibility” are put forward accordins to the stud of the nature of network systems, and the nature of natural monopoly of network industries is well demonstrated by combining these new concepts with productive and allocative efficiency respectivelyBased on these conclusions, a binary dimensional framework is established to demarcate the boundaries of natural monopoly in network industries and four new characteristics are summarized

ThereasonsforChina’slaginthedevelopmentoftheagriculturaleconomiccooperativeorganization

WANG Shi-hai，LIU Jun-hao

2007, 9 (4): 30-35.

Abstract ( 1510 ) PDF (0 KB)( 12 )

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At present, Chinese farmers are facing some realistic restrictions including small-scale farms, the enlargement of the heterogeneity and the low human capital accumulation per capita. All these have led to the high transaction cost in developing the economic organization of agriculture cooperation. At the same time, because of the lack of the governmental system supply, the institutional innovation needs necessary external supports. These are the basic reasons why the development of the agricultural economic cooperative organization in China is lagging behind. The efficient way to solve this problem is to increase the institutional supply of government, which can reduce the transaction cost to develop the economic organization of agriculture cooperation.

管理科学
TheofferingofpublicgoodsandtheestablishingoflocalChinesegovernment’shierarchy

LI Xiao-ying

2007, 9 (4): 36-40.

Abstract ( 1829 ) PDF (0 KB)( 9 )

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The political nature of modern country and the non-exclusivity and non-competitiveness of public goods have decided that the providing of public goods is an important function of the government. Efficiency and equity are values that the government should pursue while providing public goods. The publicity of public goods and the degree of scale economy have decided the relativity between efficiency and equity’s realization and the government’s hierarchy and size. Therefore, the theory of public goods has a significant function in helping to establish the local government’s hierarchy.

教育研究
ThemultiplemeansofassessmentinoralEnglishinstruction

HAO Jin-mei

2007, 9 (4): 51-54.

Abstract ( 1709 ) PDF (0 KB)( 17 )

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Instruction and assessment are two important aspects of modern education. Based on the rationales of multiple means of assessment, this paper explores the necessity of a shift from oral tests to the assessment of speaking skills through multiple measures. It also discusses how to implement multiple means of assessment in the regular oral English teaching.

Adiscussiononmodernpreparatoryeducation

LIN Feng, XI Xiao-jing

2007, 9 (4): 55-58.

Abstract ( 1476 ) PDF (0 KB)( 6 )

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This paper gives a survey of the history of preparatory education both home and abroad. The preparatory education of our country is classified into two categories: preparatory education in Mainland China and preparatory education in Hong Kong, and both will be discussed in detail. Based on the discussion, this paper generalizes the commonness and specialty of different preparatory education systems.

文化传播
Thescholar-translator’scrossroleinteractionintranslation

ZHANG Fang

2007, 9 (4): 59-64.

Abstract ( 1625 ) PDF (0 KB)( 12 )

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Scholar-translators are an important group in translation. Their roles as a scholar and as a translator interact and greatly contribute to intercultural communication. These contributions are: 1) rational selection of foreign information; 2 ) reduction of mistakes in translation; 3) creation of new cultural phenomenon such as new words, syntax, and literature forms and 4) construction of new translation theory. However the particularity in translation may lead scholar/translators to transcend their role as a translator and become opinion leaders or gatekeepers and the difficulty in translation may unconsciously cause some negative effects.

AreflectionontheChinesesentencepattern“Lian...ye/dou”

YANG Xiao-ming1，HAN Min-hong2

2007, 9 (4): 65-70.

Abstract ( 1702 ) PDF (0 KB)( 37 )

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Chinese scholars hold that in the Chinese sentence pattern “lian”，the words between “lian” and“ye/dou” are for emphatic function. From the perspective of teaching Chinese as a foreign language, this paper argues that in studying this “lian” pattern, one should also consider the emphatic part’s semantic alignment and this is needed by the overall meaning of the “lian” pattern.

法学辨析
Ontheapplicationofhighdegreeprobability’sproofstandard——Areflectionuponproofstandardofobjectivereality

GU Bao-jun

2007, 9 (4): 71-75.

Abstract ( 1533 ) PDF (0 KB)( 8 )

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：The content of the proof standard in civil action is objective；however，its process of realization is subjective．Existing civil legislation about the proof standard in china is still based on objective reality and has obvious shortages．The reform direction of proof standard in civil action should aim at the high degree probability which is based on legal reality, but should follow the operation rule of modern civil action．

AnewthoughtonthereformationoflocalautonomyinChina——FromthebasicprinciplesintheprogressoftheEUconstitutionalism

YU Bo

2007, 9 (4): 76-80.

Abstract ( 1612 ) PDF (0 KB)( 9 )

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The Subsidiary, Closeness and Proportion principles of the EU have been playing a positive role in the process of local European autonomy. These principles have revelatory meanings to the development and perfection of the local autonomy in China. China can try to incubate the ideas of local autonomy, legalize the principles and rules of local autonomy, push forward the democracy responsibility system, raise the degree of citizen’s participation, reform the system of local finance, strengthen the power of the local autonomy and set up diverse compliment mechanisms.