Current Issue

2011, Vol. 13 No. 1 Published:28 February 2011

On the Authoritativeness of Releasing Government Information by Mobile Media

WANG Huan1，ZHANG Jing2

2011, 13 (1): 1-6.

Abstract ( 2170 ) PDF (0 KB)( 511 )

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The emergence and application of mobile media facilitates the wide spread of government information, however, due to lack of strict supervision by relevant departments and the difficulty in supervision for the diversified development trend and sophistication of mobile media, it greatly affected the authoritativeness of the government informationThis paper, using the method of comparative analysis and from the perspective of the basic meaning of information authoritativeness and features of mobile media platform, propounds the way of promoting the authoritativeness of government information from information sources, information transfer process and information receivers

Research on Topic Evolvement Process of University Internet Public Opinion
——A case study on “Waste Oil Event”

ZHANG Sixing

2011, 13 (1): 7-12.

Abstract ( 2504 ) PDF (0 KB)( 531 )

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This paper will take the research on “Waste Oil Event” as an example, with the classic theory of communication such as Opinion Leader theory, Agenda Setting theory etc, and using statistical methods like sampling and data analysis, to investigate the regular pattern of university Internet public opinion under certain circumstances and the measures on effective guidance

Research on Learning Ability Evaluation Model Based on Network Online Learning

YANG Man，GOU Xuerong，LI Jianwei

2011, 13 (1): 13-19.

Abstract ( 1946 ) PDF (0 KB)( 520 )

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Network education is an important part of higher education information technologyIt will be very important to improve the quality of network education by rational evaluation of the ability of students who learn online, and then, both the teachers and the students can get effective feedbackIn order to evaluate learning ability of online students, this paper, by taking online teaching platform of the School of Network Education of Beijing University of Posts and Telecommunications as an example, firstly fully analyzes the elements of learning evaluationThen, through the use of appropriate data mining techniques, the students’ online data is analyzed and collected, based on which, this paper proposes online students learning evaluation model to evaluate the learning ability of students, and finally provides personalized learning guidance combined with the practical teaching

The Essence and Regulation of Network Virtual Currency

XIE Lingxin1，SUN Qiming2

2011, 13 (1): 20-25.

Abstract ( 1551 ) PDF (0 KB)( 471 )

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This study, by comparing network virtual currency and legal tender and analyzing monetary attribute of the former, concludes that virtual currency is an online commodity with functions of quasi currencyNowadays, the commodity attribute of network virtual currency is weakening while its monetary attribute is strengtheningThis trend lies on the expansion of application scope of network virtual currency, and the gradual approval, strengthening supervision and standardized process for issuance by administration departmentUsing examples of “auction points” of Da Jia Dian (meaning “let’s click”) website and Q coin of Tencent website, this study also reveals the systemic problem of network virtual currency, caused by its dynamic fuzzyFinally, this paper raises corresponding countermeasures and suggestions from the perspective of supervision

Study of the Influential Factors for the Industry Development of Mobile Payment Based
on the Diamond Model

LU Fangming，CHAI Chao，WANG Ganggang，WEN Xiangming

2011, 13 (1): 26-32.

Abstract ( 2795 ) PDF (0 KB)( 521 )

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The influential factors for the industry development of the mobile payment in China are mainly analyzed in this paperAfter reviewing the related study of mobile transaction from home and abroad, based on the Michael Porter diamond model, the paper lists 5 key factors which influence the development of the mobile payment industryIn the view of the mode selection of mobile payment industry development, this paper builds an influential factor model using weighted methodFinally the paper explains the relationship among influential factors in detail and puts forward the development trend of the mobile payment in China

On the Censorship of CrossBorder Internet Services under GATS
——From the perspective of clarity of commitments and conflict of rules

LIAO Xiaowei1, LU Liang2, CHEN Yulu2, LI Zheng3

2011, 13 (1): 33-42.

Abstract ( 1854 ) PDF (0 KB)( 479 )

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From the perspective of clarity of commitments and conflict of rules, both general obligations such as transparency and general exceptions and specific commitments of market access and national treatment should be followed for World Trade Organization (WTO) members who censor crossborder Internet servicesIt should take the rules of General Agreement on Trade in Services (GATS) into account to distinguish different methods of Internet censorshipThere are trends such as by comprehensive citing, on the basis of crossborder service supply as well as technological neutrality, and practical modifying and extending outdated documents, while corresponding between some in W/120 or CPC pro and censored Internet services which individually bear features of several subsectors in W/120, ie, online information and/or data processing (incltransaction processing) (843**), data processing services (843) and audiovisual servicesThe transparency obligation requires appropriate disclosure of censorship and approaches to remedyOverblock or inaccuracy of filtering may result in unfixed quota and restriction on Internet tradeThere is an emerging trade barrier created by censorship and anticensorshipEven constrained by GATS, the Internet sovereignty should be respected and protectedThe jurisdiction of crossborder Internet services, involving censorship, may conflict with GATSThere are risks in selfcensorship

On the Tort Liability of Search Engine as the Information Intermediary

WANG Rong1，LI Changen2

2011, 13 (1): 43-48.

Abstract ( 1615 ) PDF (0 KB)( 511 )

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Obvious different opinions on the tort liability of search engine exist among the current domestic judicial practice and the research literatureThe main reason for the differences is that people have different understanding towards the questions of whether the search engine should assume the duty of care, and to what extent the duty should be limitedThis paper proposes that analyzing tort liability of the search engine should apply the principle of fault liability and consider the search engine’s technical characteristics, business pattern and its role of “information intermediary”The duty of care assumed by search engine should be limited to a lower extent

Elevation of Enterprise Competitiveness Based on Operation as
a Service Model under Network Convergence

ZENG Jianqiu1,2,3，LUO Feng1,3

2011, 13 (1): 49-54.

Abstract ( 1660 ) PDF (0 KB)( 443 )

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Based on the competitiveness concept and network convergence theory, the author analyzes the elements of enterprise competitiveness and competitiveness evaluation index system in the new network development periodThen through MatterElement model and Extenics Theory, the author discusses the optimal operation and service methods on the elevation of enterprise comprehensive strength under network convergenceThis paper will help to improve the enterprise competitiveness and management performance of China’s information operators

Study on the PriceRegulation Cycle of Telecommunication in China

QI Yongjie, DU Zhenhua

2011, 13 (1): 55-60.

Abstract ( 1891 ) PDF (0 KB)( 605 )

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Price regulation of natural monopoly industry has been the focus of theoretical research from home and abroad for a long timeIts purpose is to care about both effectiveness and fairness, that is, price regulation should not only promote the industrial development but also guarantee the maximum benefits of consumersBased on the analysis of highest price regulation model, and the mature price regulation experience in British Telecom, this paper analyzes the pricecap regulation in China from the perspective of dynamic adjustmentThen reasonable price regulation cycle calculation model is built to guide the policymaking by telecom regulation departments in the future

A  PDCABased Investment Strategic Management System of Telecom Operators

ZHENG Nan, PENG Ruohong

2011, 13 (1): 61-64.

Abstract ( 2022 ) PDF (0 KB)( 571 )

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Currently, telecom operators still face many challenges in their investment strategic managementIn this paper, a PDCAbased investment management system and its implementation are proposed on the basis of telecom operators’ strategic management and especially the significance of postevaluation in the field of investment management is analyzedThe overall process of investment strategic management and continuous improvement of the management results are mainly researched, thus to get a new method to the improvement of management

System Dynamics Simulation Research on Cooperative Relationship
Between Telecom Operators and Service Providers  

SUN Jinwei, HUANG Yijun, LIU Chuanjiang, BAI Dongbin

2011, 13 (1): 65-70.

Abstract ( 1789 ) PDF (0 KB)( 621 )

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The competition and cooperation between the telecom operators and service providers have already attracted so much attentionThe study, using the mobile valueadded business industry chain as the research object, analyzed factors influencing the business income of service providers and operators, and then used the system dynamics to simulate the relationshipBy adjusting the factors of the system, this paper can help to find the optimal cooperation mode which can realize maximum profits of the whole industry chain

Corporate Boards and the Leverage and Debt Maturity Choices

CAO Hua1，LIU Lizhi2

2011, 13 (1): 71-79.

Abstract ( 1772 ) PDF (0 KB)( 367 )

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Debt，and in particular, shortterm debt have the potential to discipline managersThis study examines the role of corporate board in making financing decisions that provide this disciplineSpecifically, we predict that stronger boards will force the firm to hold more debt and more shortterm debtEmploying a rich dataset of board characteristics and controlling for previously identified determinants of leverage and debt maturity, we model leverage and debt maturity as jointly endogenousWe find certain support for these hypotheses

The Model of HomeBased Care for the Aged in the Urban
——Based on hierarchical CFA of structural equation model

ZHENG Feng, HOU Zhiyang

2011, 13 (1): 80-85.

Abstract ( 2225 ) PDF (0 KB)( 461 )

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The research indicates that the connotation of homebased care for the aged should include following dimensions: the life care, the serve of volunteers, the information consultant, and the household service, etcWith the aid of data obtained in the sample investigation, the research used structural equation model（SEM）which contains 7 firstorder factors to establish a secondorder factor analysis modelThe result demonstrations that this model reflects the true structural situation of the highorder factor of the homebased care for aged, but also reflects the firstorder factors’ influence on the careBased on the analysis of the model, we can take the effective measures to improve homebased care for the aged

Comparative Study of the Regional Innovation Environment Based on Factor Analysis

HUANG Youli， LI Qiang， LI Zheng

2011, 13 (1): 86-92.

Abstract ( 2489 ) PDF (0 KB)( 499 )

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Based on the comprehensive analysis of the related documents on regional innovation environment, this paper constructs a regional innovation environment evaluation systemThen, the paper uses SPSS software to carry out comparative studies and quantitative analysis on thirtyone provinces, autonomous regions and municipalities of ChinaMoreover, it analyzes the differences among these regions from the perspective of common factors, and also provides suggestions on elevating regional innovation environment

Evaluation and Classification Research of CO2 Emission Reduction
on Low Carbon ICT Solutions in China

LIU Xi, YANG Tianjian, SHU Huaying

2011, 13 (1): 93-98.

Abstract ( 1444 ) PDF (0 KB)( 539 )

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The carbon dioxide emission reduction capacity of information and telecommunication technology (ICT) solutions is assessed by life cycle assessment (LCA), the Greenhouse Gas Protocol for Project Accounting and the Greenhouse Gas Protocol for Corporate AccountingIn this paper, the low carboneconomy(LCE)matrix is created after analyzing and calculating 14 ICT solutions, and all the ICT solutions are divided into four categories: star product, sanitation worker, cash supporter and question markFour different development proposals are given to four categories of ICT solutions according to characteristics

Research on the Problems and Solutions on Public Courses in Science
and Engineering Universities
——A case study of public courses in Beijing University of Posts and Telecommunications

JIN Juan1, SI Yang2

2011, 13 (1): 99-103.

Abstract ( 1622 ) PDF (0 KB)( 566 )

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The teaching of public courses is one of the important parts of the implementation of university credit system and the promotion of the reform of talent training modeThis paper analyzes the problems of public courses construction and management in Beijing University of Posts and Telecommunications, and based on general education courses setting model in American universities, it also puts forward some solutions, including constructing reasonable public courses structure, strengthening guidance to students, reforming teaching content and method, perfecting quality control system and establishing motivation mechanism

Effect Analysis of Distance Learners’ Action Based on Kmeans Clustering Algorithm

HOU Yuejiao，LI Qing，WANG Xiaojun，LI Xiaoli

2011, 13 (1): 104-109.

Abstract ( 2348 ) PDF (0 KB)( 494 )

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The rapid development of network technology in distance education makes it possible for personalized learningIn this paper, we use the Kmeans algorithm to cluster students based on attribute data and the corresponding student’s course achievement for data mining and find the characteristics of the learner groupsThen, the characteristics and differences of the clustering results can provide guidance for curriculum resources establishment and teaching process improvement

How to Promote Students’ Acquisition of News English Vocabulary Incidentally
in College English Classes
 —— A case study of students in Beijing University of Posts and Telecommunications

LI Jing, JIN Mei

2011, 13 (1): 110-116.

Abstract ( 2238 ) PDF (0 KB)( 415 )

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Comprehension of English news requires a good command of English news vocabulary that belongs to a category not much mentioned in English textbooks of Beijing University of Posts and TelecommunicationsBut the acquisition of news vocabulary has many characteristics, which calls for not only students’ efforts after class, but also teachers’ instruction in college English classroomsGuided by the theory of incidental vocabulary learning and based on qualitative and quantitative analysis of results from a news vocabulary quiz to students, this article explores ways to facilitate students’ acquisition of shortsyllable news vocabulary in teaching key words and expressions of “College English” textbooks