北京邮电大学学报(社会科学版) ›› 2013, Vol. 15 ›› Issue (5): 65-72.

• 通信管理 • 上一篇    下一篇

基于价值的互联网企业商业模式创新

  

  1. 厦门理工学院 商学院,福建 厦门361024
  • 收稿日期:2013-08-13 出版日期:2013-10-30 发布日期:2023-03-27
  • 基金资助:

    福建省软科学重点项目(2013R0100);福建省教育厅社会科学研究项目(JA12282S);厦门理工学院社会科学研究项目(YSK12002R);广东省自然科学基金项目(S2011040004369)

Business Model Innovation of Internet Enterprises Based on Value

  1. Business Department, Xiamen University of Technology, Xiamen 361024, China
  • Received:2013-08-13 Online:2013-10-30 Published:2023-03-27

摘要:

商业模式创新是新的研究热点。通过商业模式相关理论研究,在分析国内外文献的基础上,指出价值是商业模式创新的核心,从价值角度对商业模式构成要素进行分析,提出基于价值的商业模式创新类型,将商业模式创新类型分成三类九种;在此基础上,分析了商业模式创新路径。最后指出了研究不足及进一步的研究方向,为互联网商业模式创新提供理论指导和实践借鉴。

关键词: 互联网企业, 商业模式, 创新

Abstract:

The business model innovation has been the new hotspot in the research field Through the theoretical research related to business models, value is the core of business model innovation is pointed out By analyzing the constituent elements of business models from the perspective of value, the value-based business model innovation type is presented, which is divided into three categories nine species On this basis, the path of business model innovation is analyzed Finally, the limitations and direction of further research are proposed, and the research can provide theoretical guidance and practical reference for Internet business model innovation

Key words: Internet enterprise, business model;innovation

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