北京邮电大学学报(社会科学版) ›› 2012, Vol. 14 ›› Issue (5): 39-46.

• 电子商务 • 上一篇    下一篇

基于量化方法的移动互联网让渡价值研究

  

  1. (北京邮电大学 经济管理学院,北京100876)
  • 出版日期:2012-10-31 发布日期:2023-03-27

Research on Delivered Value of Mobile Internet Base on Quantitative Method

  1. (School of Economics and Management, Beijing University of Posts and Telecommunications, Beijing 100876, China)
  • Online:2012-10-31 Published:2023-03-27

摘要:

为了更好地了解影响移动互联网用户体验及满意度因素,基于让渡价值理论,对让渡价值影响因子及用户评价进行量化,建立了移动互联网让渡价值模型。从网络、终端和应用三个方面对移动互联网进行了分析,并对这三个方面的让渡价值要素影响因子进行实证研究,得出影响移动互联网网络、终端和应用让渡价值的主要因素,以及影响移动互联网整体让渡价值的因素。其中,产品价值影响力最强,精神成本、服务价值和货币成本影响相对较弱,人员价值、形象价值、时间成本和体力成本影响最弱,并基于此分析结果提出改善移动互联网用户体验的几点建议。

关键词: 移动互联网, 让渡价值, 满意度, 用户体验

Abstract:

For a better understanding of factors affecting the user experience and satisfaction of Mobile Internet, based on the delivered value principle, the paper quantifies the influencing factors and user evaluation of delivered value, and then establishes the delivered value model of Mobile Internet It also analyzes the Mobile Internet from the perspectives of networks, terminals and applications, and then does empirical research on influencing factors of delivered value, getting the factors affecting networks, terminals and applications of Mobile Internet separately, and also getting the factors affecting the delivered value of Mobile Internet In conclusion, the product value has strongest influence, and spiritual cost, service value and monetary cost are less influential, and personnel value, image value, time costs and physical costs are least influential, based on which, this paper gives proposals to improving the user experience of Mobile Internet

Key words: mobile Internet, delivered value, satisfaction, user experience

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