北京邮电大学学报(社会科学版) ›› 2020, Vol. 22 ›› Issue (5): 10-16.doi: 10.19722/j.cnki.1008-7729.2020.0153

• 网络文化 • 上一篇    下一篇

“场景+”模式下面向用户的媒介技术互动与传播规则重建

梁爽(1992—),女,山东淄博人,讲师,博士   

  1. 北京邮电大学 数字媒体与设计艺术学院,北京100876
  • 收稿日期:2020-06-05 出版日期:2020-10-30 发布日期:2020-11-06
  • 作者简介:梁爽(1992—),女,山东淄博人,讲师,博士

Media-technology Interaction and Communication-rules Reconstruction Based on “User-centered” Pattern under Background of “context +” era

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  1. School of Digital Media and Design Arts, Beijing University of Posts and Telecommunications,
    Beijing 100876, China
  • Received:2020-06-05 Online:2020-10-30 Published:2020-11-06
  • Supported by:
    中央高校基本科研业务费专项资金资助项目(2020RC19);
    北京邮电大学教育教学改革项目(2020JY10)

摘要: 在新兴技术引导的智能“场景+”时代,物联网、大数据、云技术、人工智能、虚拟现实等新兴技术的发展与革新正在对社会关系模式、个人逻辑认知形态、人际交往方式产生前所未有的颠覆和改变,不断推动着移动传媒产业以用户需求为核心的价值重构与格局转向。随着全球互联网发展进入“下半场”,智慧化、移动化、便携化的风向变革为传播学研究、发展带来新的契机与挑战。基于此,站在移动互联网发展的新视角、新方向,结合现阶段产业发展实际,围绕“场景+”移动传播模式下的媒介技术互动与传播规则重建展开研究,对今天新兴媒介技术参与下的移动应用发展、用户体验提升、传播规则重建等内容作具体分析与深入探讨,以期从理论建构的角度对未来进一步开展媒介场景研究和媒介用户研究有一定贡献。

关键词:  , 场景研究, 移动应用, 媒介技术互动, 传播规则重建, 智能传播

Abstract: In the era of “context +”, led by emerging technologies, the Internet of things, big data, cloud technology, artificial intelligence, and virtual reality are drastically changing the model of social relations, forms of personal cognitive logic and the way of individual communication, promoting mobile media industry to change to user-centered value reconstruction. With the further development of the global Internet, the digital, intelligent, and portable tendencies bring new opportunities and challenges to the research and development of media communication. Standing on the new perspective of the development of mobile application, and based on actual situation, media-technology interaction and communication-rules reconstruction are researched with “context +” mobile communication mode. Moreover, mobile application development, user experience elevation, communication-rules reconstruction are detailly analyzed and explored, which will make contribution to further research on media context and media user.

Key words:  , context research, mobile application, media-technology interaction, communication-rules reconstruction, intelligent communication

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