关键词: 数字内容, 小微企业, 社会资本, 人力资本, 层次分析法

Abstract: The fast growth of digital content small and micro enterprises is also combined with a high extinction rate, and how to make them become stronger should be what the government and academia pay close attention to From the perspective of social capital and human capital, the influencing factor system of small and micro enterprise development is constructed Then, combined to survey data, the weight of the internal social capital, external social capital, general human capital and special human capital is determined by using analytic hierarchy process, and the calculation formula of the enterprise growth level is summarized It is found that the development of digital content small and micro enterprises is mainly influenced by external policy, financing environment, innovation ability and technical level The government must establish the corresponding special policy and management system, and perfect social service system, to make these enterprises develop stably and sustainably

Key words: digital content, small and micro enterprises, social capital, human capital, analytic hierarchy process