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2012, Vol. 14 No. 3 Published:30 June 2012

Review of Internet Anxiety Research

LEI Li1, LI Fu-feng2

2012, 14 (3): 1-5.

Abstract ( 1520 ) PDF (0 KB)( 320 )

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Abstract：With the spread and use of Internet, more and more researchers pay attention to Internet anxiety Internet anxiety, which is defined as the negative emotions emerging from users when using Internet, is a new concept in the field of cyber psychology Through summarizing the existing literature, this paper first expounds the characteristics of Internet anxiety, then analyzes the problems existing in this field and discusses the future directions of the research, and finally several suggestions on prevention and intervention of Internet anxiety are made

Study on New Media Communication Rules Based on Topic Model

ZHANG Yi-wen1, FANG Bin-xing2, QU Qi-xing1, QI Jia-yin1

2012, 14 (3): 6-13.

Abstract ( 1966 ) PDF (0 KB)( 303 )

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With the development of the Internet, a new kind of event is emerging Researchers call them “new media event”, which has great social influence Compared with the traditional media events, the new media events enable the grass-roots not only have the right to know the events, but also have the power to change the course of events So many researchers consider that the new media can settle disputes between the government and the public In conclusion, research on the emerging mechanism and communication rules of the new media events is significant In this paper, from the concepts and differences of “media event” and “new media event”. We summarize the communication rules of the new media event, build the model from the perspective of number of topics. Finally, we find out the key value—query degree, which shows the great impact on number of topics

Exploration on the Employment of College Students through the Internet

CHEN Li-yuan

2012, 14 (3): 14-20.

Abstract ( 1785 ) PDF (0 KB)( 307 )

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The development of Internet not only promotes the industrial economy in China, but also presents tremendous employment potential and opportunities To resolve the huge employment pressure, on one hand, China should adjust the employment policy actively, and seize the opportunities to explore and create Internet employment market On the other hand, China must continuously improve the quality of employment services and lay a solid foundation for the realization of Internet employment This paper, through analyzing the advantages and positive impacts of employment provided by Internet on undergraduates, explores deeply undergraduate employment potential brought by the development of Internet Also, this paper proposes that when facing the challenges and opportunities of undergraduate employment, universities must take measures to improve the quality of undergraduate employment services and provide good services for undergraduate employment

Social Relationship Network Construction on Organization Microblog
——A Case Study of Tencent Business School

YANG Xue-cheng,SUI Yue, YUE Xin

2012, 14 (3): 21-27.

Abstract ( 2154 ) PDF (0 KB)( 292 )

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Organization microblog characterized by its authority and credibility has become a new place to disseminate information, because most organization microblogs are real-name authenticated This paper, taking Tencent business school as an example, reveals the features of organization microblog social network, that is, the increasing trend of fans and idols approximates to the S curve,  the dissemination is few but refined while the acceptance is much and broad in the network centered by organization microblog, and similarity exists in dissemination and acceptance among different organization micorblogs According to the features of organization microblog social network, this paper provides future development proposals which are breaking the upper limit barriers of S curve through events, increasing value through referring benchmarking organizations and realizing network extension by identifying the key figures

From Traditional Graffiti to Network Graffiti

ZHENG Xiao-hui

2012, 14 (3): 28-32.

Abstract ( 1283 ) PDF (0 KB)( 289 )

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Traditional graffiti, with the characteristics of rebellion and grassroots, takes brushes, paint and wall as media The development of Internet facilitates the combination of art and computer technology and network graffiti which is featured by interactivity and sharing was born Through  comparing traditional graffiti with network graffiti, this paper analyzes principles and characteristics of network graffiti In the process of evolution from street art to network art, the rebellious feature of graffiti has been weakened, while its gaming and sharing features are strengthened In the era of Internet, the connection between graffiti and people’s life is closer and closer

On the Criminal Regulation of Cyber Homicide

LI Gai， CONG Shan

2012, 14 (3): 40-45.

Abstract ( 1560 ) PDF (0 KB)( 278 )

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Nowadays, with the wide use of Internet, cyber suicide is becoming more serious, and its frequent occurrence has urged the whole society to pay great attention to cyber homicide behaviors related to it Now, the criminal regulation of cyber homicide in our country is still blank Therefore, based on the analysis of its criminal nature, the author discusses the rationality and feasibility of the criminal regulation of cyber homicide through referring China’s existing legal provisions and foreign experience Finally, the author puts forward the suggestion that we should make the best use of the existing laws to regulate the cyber homicide

Research on Civil Limited Liability of Certification Authority on Electronic Signature

WANG Xiao-wen

2012, 14 (3): 46-50.

Abstract ( 1412 ) PDF (0 KB)( 331 )

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The civil liability which a certification authority (CA) shoulders affects the development of CA directly Electronic Signature Law of The People’s Republic of China only prescribes the principles of the civil liability of CA in an extremely simple way, which is not suitable for the rapid development of the e-commerce activities “Recommended Reliance Limit” of the United States prescribes that CA should shoulder the civil limited liability, which can promote the development of CA The provision that CA should shoulder the civil limited liability is rational and scientific, so in order to make up for the shortage of Electronic Signature Law of The People’s Republic of China, through referring the law of the United States, the article gives suggestions on the improvement of the law to ensure the healthy developing trend of CA of our country

Research on the Protection of Intellectual Property Rights of Intangible Cultural Heritage

WANG Ping

2012, 14 (3): 51-58.

Abstract ( 2016 ) PDF (0 KB)( 291 )

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Through the survey on the nature of intangible cultural heritage and the combination with the protection activities of the intangible cultural heritage in Guangdong, this paper made an analysis of current problems about China’s intellectual property rights protection of the intangible cultural heritage Through the in-depth study on some specific intellectual property rights systems and theories related to the intangible cultural heritage and learning from overseas experience, some suggestions are made as follows: establishing a unified protection organization, getting familiar with family property, determining the key protection of heritage, strengthening the construction of protection organizations and successors, setting up protection mechanism in grassroots level and classification guidance measures in order to strengthen the legal protection of intangible cultural heritage As to the protection mode, this paper suggests that a comprehensive protection system of intellectual property rights should be used, and regulations or policies on China’s intellectual property rights protection of intangible cultural heritage should be timely put forward

Research on “Intention-Behavior” Process and Influencing Factors of Online Buying

ZOU Meng-bi, CHEN Wen-jing

2012, 14 (3): 59-64.

Abstract ( 2257 ) PDF (0 KB)( 311 )

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The transformation from primary buying intention (PBI) formed in off-line stores to online buying intention (OBI) is not a rare phenomenon in recent years, especially with the development of online group-buying Combining former studies, this paper puts forward the model of online behavior (MOB) to make an explanation to the changing process of intention The acceptance of online buying system is considered as the moderator influencing the transition from PBI to OBI, and personal factors, such as rationality, are considered as moderators as well, which affects the intention-behavior relationship According to this theory, the more rational the consumer is, the slower the “intention-buying” process will be What’s more, the conception “mental account”, serves as the measurement of rationality Finally, the discussion of the significance, theoretical values and advice for further studies of MOB is presented at the end of the paper

Empirical Study on the Factors of Economic Value Added of Telecom Operators

LI Feng, XIN Zhan-hong

2012, 14 (3): 65-71.

Abstract ( 2314 ) PDF (0 KB)( 282 )

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This paper studies the factors of economic value added (EVA) of telecom operators, further analyzes these factors and shows the relationship between EVA and internal impact mechanism This paper uses 14 well-known international telecom operators as a research sample with 223 sets of data, and takes factor analysis, structural equation modeling as experimental tool The final conclusion of this study points out, for the telecom operators, operational skills, management ability, risk-resistance ability, are the three most important factors to affect EVA These factors positively affect the telecom operators’ value creation, and by contrast, enterprise size and business expansion speed of EVA for telecom operators is not significant Conclusions of this study show that for the telecom operators, focus should be gradually shifted from number and the expansion of the enterprise to enhancement of the quality and efficiency, promoting the creation of enterprise value

Research on College Users’ Behavior on Mobile Internet Based on Fragmented Time

WANG Jun-jun， YAN Qiang

2012, 14 (3): 72-78.

Abstract ( 2759 ) PDF (0 KB)( 288 )

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The fragmented time in the era of mobile Internet has become more and more important This paper analyzes the influencing factors of college users’ behavior on mobile Internet in the fragmented time by using use quality, social identity, emotional satisfaction and cost Then the paper puts forward the research hypothesis, builds model and makes quantitative analysis of the sample data The result reveals that use quality, social identity and emotional satisfaction are positively correlated with users’ behavior while cost is negatively correlated with users’ behavior Finally, the paper discusses the results with practice

Research on the Shortest Evaluation Cycle of China’s Securities Investment Fund

CHEN Lei1, HUANG Wei2

2012, 14 (3): 79-85.

Abstract ( 1286 ) PDF (0 KB)( 290 )

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The net value ranking of securities investment fund is an important assessment for securities ranking However, the short time period of performance data on which the evaluation depend has a bad impact on the long-term development of funds This paper, taking moving average of exceeding benchmark return rate of fund and its performance benchmark as the evaluation foundation, makes researches on the shortest evaluation cycle of funds in performance ranking, through quick cluster analysis The results show that at least 6 months of performance data is needed to rank the net value of China’s securities investment funds

Incentive Mechanism Design for Honest Taxpaying Based on Game Model

SU Yan-ru, CAI Gao-rui

2012, 14 (3): 86-92.

Abstract ( 1598 ) PDF (0 KB)( 271 )

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Perfect incentive mechanism for honest taxpaying requires using both positive incentives and negative incentives China only focuses on negative incentives such as inspection and imposition of fine for a long time, which goes against the construction of a harmonious society Only when we use both positive incentives and negative incentives, can honest taxpaying be promoted This paper introduces material reward and moral reward on the game model and using the game theory to prove that the positive incentives, especially the moral reward, play an important role in promoting honest taxpaying Therefore, China should carry out positive incentives, building and perfecting the corresponding system of reward

Effects of Wage of Shandong on Industrial Structure Upgrading ——Analysis Based on VAR Model

ZHANG Li-min

2012, 14 (3): 93-99.

Abstract ( 1345 ) PDF (0 KB)( 286 )

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With the development of economy, the industrial structure of Shandong Province has a reasonable upgrading A lot of factors affect the upgrading of industrial structure, but this paper only makes an analysis from the perspective of wages This paper uses vector autoregressive model (VAM) and impulse-response function analysis to reveal the Granger causality between wages and industrial structure over the period from 1979 to 2010 in Shandong Province, and they have stable correlation in long term, but in the long-term, the wage has the negative effects on agriculture sector, because agricultural development lags behind in Shandong Province As a result, in the future economic development, we can promote the upgrading of industrial structure by a djusting reasonable wage level, and meanwhile, we must try our best to develop agriculture energetically to increase the first industrial technology level

Exploration of Institutional Reasons for the Lack of Public Credibility
of China’s Charitable Organizations

ZHANG Quan

2012, 14 (3): 100-106.

Abstract ( 2066 ) PDF (0 KB)( 271 )

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The Guo Meimei incident caused a great disturbance in the society, which made the charitable organizations such as Red Cross Society of China highly questioned by the public A series of actions did not help winning their credit back, and on the contrary, China’s charitable organizations, as a whole, had to face the embarrassing situation of donation reduction This paper aims to explore the institutional reasons for this phenomenon Firstly, taking Red Cross Society of China as an example, through investigating its organization structure, this paper reveals that China’s charitable organizations are generally regulated by the government, based on which, a hypothesis is made that the institutional relation between charitable organizations and the government can be the main reason for the lack of public credibility Afterwards, this paper tries to analyze this embarrassing situation respectively from three perspectives – entry barrier, authority-responsibility relation and supervision mechanism, and the result complies with former hypothesis The conclusion is that the institutional relation between government and charitable organizations is one important reason for the lack of public credibility Finally, this paper gives three suggestions

Cultivation of Innovative Talents in Higher Education in View of Ecology

WANG Nan

2012, 14 (3): 107-111.

Abstract ( 2035 ) PDF (0 KB)( 291 )

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How to achieve sustainable cultivation of innovative talents in universities is the urgent problem in China’s current higher education reform To solve this problem, the core issue lies in construction of higher education eco-environment for cultivation of innovative talents The goal of this study is to construct higher education innovation ecosystem based on Living Lab through analyzing a number of university innovation ecological status and cultivation of innovative talents from China and foreign countries Meanwhile, the study puts forward three level of innovation practice, that is, project, organization, decision making, to construct higher education ecosystem

Distress and Dispel of Cultivating Innovative Graduate in Philosophy
in Science-Engineering University

LI Quan-xi

2012, 14 (3): 112-115.

Abstract ( 1654 ) PDF (0 KB)( 307 )

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Presently, distress has been encountered by some science-engineering universities on the cultivation of innovative graduate in philosophy Dispelling this distress is a complex systematic project, which needs the cooperation of universities, teachers and students Based on analyzing the meaning and distress of innovative graduate in philosophy, this paper points out that in order to dispel the distress in cultivating the innovative graduate in philosophy, the universities need to be careful about three acting points, the teachers should pay attention to five transformations and the students should be concerned about four attentions

Research on Information Management System on Ethnic Preparatory Students

CHEN Wei, GAO Yun-peng, DU Peng, BAO Tong-yi

2012, 14 (3): 116-120.

Abstract ( 1529 ) PDF (0 KB)( 271 )

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In order to improve the information management level of ethnic preparatory education, taking the characteristics of the minority students into consideration, the School of Ethnic Education of Beijing University of Posts and Telecommunications puts forward the idea of “taking students and students’ data as the center”, and develops information management system by adopting the design concept of both “basic module” and “business module” The dividing line between the modules is clear Not only can the combination of basic modules and different business modules make up the new system, but also business module can replace and expand The system is suitable for the management of the minority students and it also has a very strong durability Meanwhile, it can improve the management efficiency and accuracy, and provide a strong support for the leaders’ decision-making and campus stabilization