Current Issue

2012, Vol. 14 No. 6 Published:30 December 2012

Realization Dilemmas of the College Students’ Discourse Right and Its Solutions in
the Era of Microblog

ZHENG Li-dong, LI Gang

2012, 14 (6): 1-6.

Abstract ( 2077 ) PDF (0 KB)( 305 )

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Discourse right is the right of citizens to propose suggestions and express opinions College students are the groups deeply influenced by the era of Microblog, and their discourse right has new change and presents new features According to the level of implementation, this paper categorizes discourse right into three levels and analyzes realization dilemmas of college students’ discourse right in the era of Microblog, based on which, explores the problems brought by the realization of different levels of discourse right and then puts forward measures This new perspective provides an reference for college students’ healthy growth and the harmonious atmosphere in colleges

Analysis of the Dilemmas of College Students Receiving Information in
the New Media Environment

ZHANG Jing1,ZHAO Ling2

2012, 14 (6): 7-14.

Abstract ( 1775 ) PDF (0 KB)( 295 )

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The emergence of new media provides a lot of convenience for college students’ receiving information, but at the same time it brings some problems Focusing on the influence of new media environment on students’ information receiving, through questionnaire and interviews, this paper makes deep analysis of the dilemmas in the process of information receiving It points out that for the sophistication and diversification of new media environment, college students have the dilemma of information orientation; for useful information is mixed with redundant and undesirable information, college students have the dilemma of information identification, which affects the validity of college students’ access to information; for college students’ knowledge background and ability, the selection of information and information sense of responsibility also plague them And finally it gives some suggestions

Development Situation of Network Community and Government Management

WANG Xiao-jie，SUN Jie

2012, 14 (6): 15-18.

Abstract ( 1330 ) PDF (0 KB)( 322 )

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 As a new form of public areas, network community plays an active role in enhancing the transparency of government management and public policy and increasing citizen participation level In order to better develop the positive function of network community, with examples and based on a review of development process of the network community, the developing trend is summarized in the context of the three elements which forms the network community Focusing on the political function of network community, this paper analyzes the management and guidance problems from the guiding ideology, management means and management subject It also gives the suggestions on strengthening management from the perspective of role switching

Review on Research and Practice of TV-Internet Service

CHEN Yue, ZHAO Xin-yan

2012, 14 (6): 19-25.

Abstract ( 1864 ) PDF (0 KB)( 252 )

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This paper first defines the TV-Internet service, and then summarizes the factors that influence consumer adoption of TV-Internet service based on literature review Four factors are obtained: the TV-Internet service factor, the consumer factor, the perceived service factor and the environment factor This paper points out that consumer adoption should be paid more attention to in the further research, for the consumer is the foundation of TV-Internet service A clarification of consumer adoption can provide the guideline and guarantee for sustainable and healthy development of the service

Study on  Influence of Online Interaction on Purchase Intention in Online Social Network

CHENG Zhen-yu1, DU Hui-ying2, LV Ting-jie1

2012, 14 (6): 26-31.

Abstract ( 2010 ) PDF (0 KB)( 316 )

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The integration of social network websites and e-commerce will be one of the development trends of future online social network In order to comprehensively and systematically understand the influencing factors of users’ purchase intention in social network, this paper, based on reviews of relevant literature and taking trust as an intermediate variable, classifies online interaction into four dimensions: places of online interaction, characteristics of online interaction, modes of online interaction and objects of online interaction Through data analysis, the results show that objects of online interaction have a positive effect on users’ trust, and further influence users’ purchase intention

Research on Influencing Factors of Consumers’ Acceptation of Direct Selling
———Taking Consumers in Beijing as an Example

HUANG Jin-qiu, JIN Yong-sheng

2012, 14 (6): 32-37.

Abstract ( 1443 ) PDF (0 KB)( 317 )

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Combining with the theory of consumer purchase decision, the researcher summarizes the process of consumer decision making through literature review and an interview from industry participants Based on the characteristics summarized from direct selling, the researcher continues to collect materials and build a model that includes the factors influencing consumer’s willingness to accept direct selling Moreover, questionnaires are designed to collect detailed information after the model is built, and then SPSS and AMOS structure equation modeling (SEM) are used to verify the model and hypothesis Several conclusions are drawn based on results from model verification: compared with perceived usefulness, consumer’ perceived reliability has more significant influence on their purchase intention during the process of direct selling; and product reputation, emotional experience and perceived usefulness are the three main factors that impact consumer’s perceived reliability

Empirical Research on Typical Dynamic Influencing Factors
of Customer Lifetime Value and Telecom Industry

QI Jia-yin, LIU Fang, SHI Shuang

2012, 14 (6): 38-46.

Abstract ( 1914 ) PDF (0 KB)( 366 )

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The identification of typical dynamic influencing factors of customer lifetime value (CLV) is helpful for the CLV prediction modeling and CLV raising Based on the authors’ former research results, 11 groups of hypotheses about the relationships between influencing factors of CLV and CLV were proposed Two mobile telecom operators in Beijing were chosen as empirical subjects and 481 questionnaires were collected The results show 9 factors from customer aspect and 5 factors from enterprise aspect which influence CLV significantly What’s more, some factors are highly correlated to CLV, including gender, generation, income, achievement requirement, independence requirement, lead user status, usage situation, customer relationship management (CRM) programming level and CRM technical maturity (significance level is less than 0001 ) Based on the results, the suggestions on the customer relationship management for telecom operators are given

Empirical Analysis of Continuous Improvement of Mobile Content Services’ Structure

LIU Lu-lu

2012, 14 (6): 47-54.

Abstract ( 1175 ) PDF (0 KB)( 289 )

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With the development of intelligent terminal and mobile application, the continuous improvement of mobile content services has become more and more important to long-term usage by users Based on the technology acceptance model, the continuous improvement of mobile content services’ structure dimension was constructed, and the corresponding hypotheses were proposed 279 mobile content services users were chosen as the research subjects, from who the questionnaire was collected Exploratory factor analysis and structural equation modeling method were used to verify the hypotheses Studies have shown that continuous improvement of mobile content services’ structure includes four parts as operation, appearance, content and service

Competitiveness Enhancing Approach of Telecom Operators Based on
OaaS in the Mobile Internet Era

SHEN Meng-ru

2012, 14 (6): 55-58.

Abstract ( 2089 ) PDF (0 KB)( 314 )

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 In the era of user-oriented mobile Internet,new competitiveness connotation and extension are required by telecom operators Based on this situation, the formative factors of telecom operators competitiveness was summarized from the perspective of competitiveness improvement, the idea of “convergence development as the core competitiveness of telecom operators in the mobile Internet era” was proposed, the concept of Operation as a Service (OaaS) was applied to build a new mobile Internet value chain model, and furthermore a competitiveness improvement approach for telecom operators under the new situation was put forward

Analysis of Mobile Communication Network Value Model 

QIU Pei-gang

2012, 14 (6): 59-65.

Abstract ( 1212 ) PDF (0 KB)( 268 )

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The factors affecting the mobile communication network value is analyzed from the perspective of customer, and in accordance with the  “customer delivered value theory” and literature review of other customer value analysis, the concept of “network value” preliminary model is put forward Through designing, modifying, distributing questionnaire to collect data, using SPSS factor analysis and aggregation, the revised mobile communication “network value” concept model which is composed of “network image”, “network quality”, “safety and convenience”, “network services” and “network costs” is proposed Meanwhile, weights of the five factors are analyzed, and then in order to maximize “network value”, it is necessary to strike a balance between “network costs” and the other four factors, for it is negatively correlated with “network value”

Empirical Analysis of Promotion of China’s Foreign Trade Structural Optimization from
the Perspective of Industrial Restructuring

TU Xiao-jin, XU Yan-qin, ZHANG Hua

2012, 14 (6): 66-76.

Abstract ( 1268 ) PDF (0 KB)( 272 )

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The industrial production determines the foreign trade, and the industrial structure determines the foreign trade structure The irrational mode of a country’s foreign trade originates from low level of its industrial structure Therefore, from the perspective of industrial restructuring, this paper makes an empirical analysis of the relationship between the industrial restructuring and foreign trade structural optimization through the establishment of econometric models according to the data from 1992 to 2011 The conclusions are as follows: the industrial structure determines the foreign trade structure and the optimization of foreign trade structure relies on the industrial restructuring; the best solution to the unsustainable development of China’s foreign trade is to vigorously adjust China’s industrial structure, the optimization and upgrading of which can further drive the optimization of foreign trade structure Accordingly, this paper puts forward the corresponding measures of how to promote the optimization and upgrading of foreign trade structure through promoting the optimization and upgrading of the industrial structure and then to drive the transformation of foreign trade development mode

The Financing Model of New Rural Social Pension Insurance

CHU Yan-hong

2012, 14 (6): 77-81.

Abstract ( 1295 ) PDF (0 KB)( 293 )

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With the faster progress of aging of population, continuous supply of social pension insurance have become the essential issue of effective implementation of the new rural social pension insurance, which urgently demands the establishment of a sustainable financing mode Through literature review methodology, this paper analyzes the different views to the new type of rural social pension insurance financing mode in the current academic circles and holds that the current financing modes have the problems such as low financing standard, unreasonable financing proportion and difficulty in maintenance and appreciation of values According to the analysis, it concludes that a government-driven, multi-participation pension financing mode should be established, and some effective measures about how to implement the financing mode smoothly are put forward

Comparative Study of Information Technology Service Innovation Model
——Taking Living Lab Pension Services Project for Example

LI Qin, GOU Xue-rong, WANG Nan

2012, 14 (6): 82-88.

Abstract ( 1364 ) PDF (0 KB)( 309 )

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Nowadays, China has 169 million elderly people, 40 percent of whom are empty nesters Living inconvenience, loneliness and other problems plague these elderly people Pension service of our country on the whole is in its infancy, so several problems such as a lack of services for the elderly and simple service mode still exist To solve these problems, a service innovation model in the fields of health care and social welfare services must be established Due to the rapid development of information technology, the wide application of the latest achievements in the service industry has already had a positive effect on service innovation, as the European countries have made significant progress in the care service innovation, using IT technology to explore the pension service innovation and to help the elderly In order to analyze the research and service innovation model, the paper makes a comparative analysis of the three pension service models at home and abroad, and in the research, it can be found that in the foreign countries, a variety of feasible technical solutions and personalized service system have already been proposed by using Living Lab service innovation model, and we should intake the useful experience to develop the domestic pension services and other innovative services

Associative Analysis of Beijing Information Service Industry

LIU Yu，SUN Ming

2012, 14 (6): 89-95.

Abstract ( 1592 ) PDF (0 KB)( 278 )

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Based on the current situation of Beijing information service industry and the theory of industry association, this paper measured and analyzed the association between Beijing information service industry and other industries, by using Input-Output methods The results show that Beijing information service industry, with the departments which it is strongly associated with, directly and indirectly affects the half of Beijing economic aggregate and Beijing information service industry has more service abilities than leading capacity

R&D Transformation Efficiency of High-Tech Industries in Beijing
——Based on the Stochastic Frontier Production Function Analysis

ZOU Wen-jie1, ZHANG Wen-gang2

2012, 14 (6): 96-100.

Abstract ( 1599 ) PDF (0 KB)( 283 )

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Using stochastic frontier production function analysis, this paper analyzes R&D efficiency of high-tech Industries in Beijing Studies show that output efficiency of R&D funds of Beijing high-tech industry is relatively ideal, however, output efficiency of R&D personnel still has much room for improvement; R&D transformation efficiency of high-tech industry is overall rising steadily, but different industries have significant differences; from the perspective of influencing factors which impact R&D transformation efficiency of Beijing high-tech industry, industrial profit and government support has positive effects on the R&D transformation efficiency, while market structure has no significant effect Based on the empirical results, the paper puts forward suggestions on enhancing the R&D transformation efficiency of high-tech industry in Beijing

The Inter-Governmental Partnership Governance:
Theoretical Foundation and Chinese Background

CAI Ying-hui1， LIU Wen-jing2

2012, 14 (6): 101-106.

Abstract ( 992 ) PDF (0 KB)( 247 )

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Owing to the constitutional, legal and judicial imperfection in China, multiple sections within the Chinese government suffer a great deal from the conflicts and contradictions against each other of different areas, departments and ranks Without an effective solution to the balance of the inter-governmental benefits, this problem may deteriorate even further Therefore, the theory of inter-governmental partnership governance is proposed in this paper to establish a corporative-friendly environment and to ensure the rights and equality of different government sections by means of dialogues, information sharing, hierarchy breaking, participation and cooperation Only in this way, can our government gain higher working efficiency and public credibility, so as to promote the regional integration and the overall development in China

Application of Network Media Platform in Modern Teaching Model

SUN Wen-sheng， LIU Pei-zhi

2012, 14 (6): 107-110.

Abstract ( 1098 ) PDF (0 KB)( 270 )

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 Modern teaching, different from traditional teaching which is restrained in classroom, will make full use of multimedia and the network This paper, through analyzing university students’ preference towards the network media platforms, provides an assistant teaching platform based on QQ group for electronic circuit courses The platform uses existing network media platform, and it is low in cost and convenient to use The application shows that this platform can well complement and promote traditional teaching

Computer-Assisted Classroom Vocabulary Quiz and Vocabulary Acquisition

WANG Jian-gang

2012, 14 (6): 111-117.

Abstract ( 1598 ) PDF (0 KB)( 270 )

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 This paper attempts to discuss vocabulary teaching should be a dynamic and interactive system which involves the roles of teachers, students and vocabulary The computer-assisted classroom vocabulary quiz is the engine of this system as well as the integral part of vocabulary teaching It can stimulate students’ motivation both in class and after class This paper tries to examine whether or not this method will improve students’ vocabulary acquisition and investigate the response from the part of students by an empirical method The result shows that compared to traditional method, this method can better arouse students’ enthusiasm for vocabulary learning and further their vocabulary acquisition