Current Issue

2017, Vol. 19 No. 4 Published:30 August 2017

Empirical Study on Influencing Factors of Information Credibility of Social Media Platform

JIN Yong-sheng1, WANG Dan-feng1, LI Jing2

2017, 19 (4): 1-8.

Abstract ( 44 ) PDF (0 KB)( 94 )

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The strong openness feature of social media platform and virtual identity of users on this platform lead to release of information with a certain degree of randomness and concealment Therefore, for information recipients, how to assess the credibility of information on social media platform has become a very important issue Based on elaboration likelihood model (ELM), the factors of influencing information credibility of social media platform are studied Data is collected by a questionnaire survey towards persons who often use Micro-blog, QQ space or WeChat Moments, and then regression analysis is used to analyze the data Results show that media dependency, interaction, media transparency, argument strength and information quality respectively has a positive effect on information credibility Knowledge level positively moderates the relationship between argument strength and information credibility But the moderating effect is not significant, among media dependence, interaction, media transparency respectively and information credibility

1 School of Social Development and Public Policy, Beijing Normal University, Beijing 100875, China;#br# 2 School of Public Management, Beijing University of Posts and Telecommunications, Beijing 100876, China

ZHU Yang1, FANG Guo-yang1, WANG Su-jun2

2017, 19 (4): 9-16.

Abstract ( 57 ) PDF (0 KB)( 91 )

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 WeChat provides social convenience for college students, but it also has  negative impact son college Students′ psychology The relationship between social dependence and social anxiety of college students is explored College students′ social anxiety includes internal social anxiety and external social anxiety WeChat social dependence is measured from social efficacy, negative cognitive function, and social dependence behavior Taking university students in Beijing Universities as research object, the questionnaire survey was carried out Experimental data was analyzed by SPSS160 and related statistical software Study found that WeChat social dependence has positive correlations on expected social anxiety, comparative social anxiety and developmental social anxiety WeChat social dependence mainly affects internal social anxiety, thereby affecting external social anxiety

Inspiration of Big Data Technology to Law Science Research#br# ——Illustrated by Public Participation in Environmental Protection

ZHOU Yu， ZHUANG Guo-min

2017, 19 (4): 17-25.

Abstract ( 50 ) PDF (0 KB)( 97 )

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 Convenience of information exchange and comprehensiveness of information acquisition in big data era will affect the paradigm of scientific research However, big data technology not only has  significant impacts on natural science research, but also has very important implications for the empirical study of law At present, China′s environmental protection public participation system has been implemented for two years, but the effect is in a dilemma The main difficulties lie in the collection of legislation data, high system implementation costs and insufficient effective assessment on legislation. So big data technology is introduced to provide some enlightenment for legislative study and public participation in environmental protection With big data analysis techniques of regression analysis, k-nearest neighbor and decision tree algorithm, specific estimate is given in order to guide the practice   

Legal Issues of Purchase and Sale Contract Assignment for Guarantee

YANG Mu-qing

2017, 19 (4): 26-34.

Abstract ( 50 ) PDF (0 KB)( 85 )

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 Purchase and sale contract assignment for guarantee is a new form of guarantee, and plays an important role in  trading activities However, there are still many problems need to be studied in theory It′s pointed out that its nature belongs to transferring security interest by analyzing specific cases and the different views of scholars In practice, whether the purchase and sale contract assignment needs to meet the sellers′ approval depends on whether the buyers′ contractual obligations have been carried out If the guarantor only assigns the contractual rights to the creditor, then guarantor should carry out the rest of the contractual obligations If the guarantor assigns both the contractual rights and obligations to the creditor, then creditor should carry out the rest of the contractual obligations There are usually two ways to clear the value of the subject: one is changing the subject to money, and another is that the creditor owns the subject and returns the extra money to the guarantor

Recycle Incentive Mechanism of Express Packaging under Game Model

LI Ping

2017, 19 (4): 35-40.

Abstract ( 48 ) PDF (0 KB)( 91 )

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In recent years, the rapid development of e-commerce and online shopping has been promoting the rapid development for express industry And the rapid growth of express business has also brought abuse of express packaging, environmental pollution, increased logistics costs, and many other negative effects In order to solve the series of problems brought by the express packaging, problems existing in packaging recycling are analyzed, and with  theoretical knowledge of reverse logistics, a recovery scheme based on incentive mechanism under the game model is proposed. So that the recycling problems of express packaging can be solved smoothly, making the operation of e-business express with greenization and low-carbon, and providing strong support for the sustainable development of the national economy Meanwhile,  theoretical reference is provided for the country to make the reverse logistics laws and regulations

Substitution Effect of Sponsored Data on Enterprise SMS#br# ——Illustrated by Group Customer Market of a Telecom Operator

ZHANG Ai-hua1, LIANG Chen1, WANG Yu2, ZHAO Guo-long3

2017, 19 (4): 41-46.

Abstract ( 57 ) PDF (0 KB)( 91 )

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With the popularity of smartphones and booming development of Internet applications, more and more enterprises start to carry out cooperation in sponsored data with telecom operators, in order to stimulate user growth and maintain relationship with their own customers In recent two years, contribution of sponsored data revenue from the group customers has increased very fast while contribution of enterprise SMS has become gradually declining This paper tries to reveal the relationship between the two with econometric model, and  result shows that sponsored data has a significant substitution effect on enterprise SMS This trend is irreversible in the future, and sponsored data is so important in the growth of information communications technology, so three suggestions are put forward: firstly, create a trading platform of sponsored data; secondly, promote the platform operation of sponsored data; thirdly, develop applications which require more sponsored data

Professionals Demand in Posts and Express Industry#br#

YUAN Chun-hui, LIU Jie

2017, 19 (4): 47-50.

Abstract ( 56 ) PDF (0 KB)( 87 )

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 Nowadays， the revolutionary development in posts and express industry has been putting put forward new requirements and challenges for  professionals demand and industrial structure The characteristics of  professionals demand are analyzed from three aspects Based on the technical and economic characteristics of the industry,  corresponding requirements of talent cultivation are proposed Then the knowledge structure and curriculum system of postal management major are built on the basis of wisdom and inclusive postal management

Market Orientation, Value Co-creation and Innovation Performance#br# ——Moderating Role of Institutional Environment#br#

LI Ji-yin

2017, 19 (4): 51-57.

Abstract ( 51 ) PDF (0 KB)( 85 )

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 As Service-Dominant Logic has kept evolving, value co-creation is introduced between corporations and customers as a mediator between market orientation and innovation performance Further more, based on the coordination and constraint role of institutions, formal institutions and informal institutions as moderators for the relationship between market orientation and value co-creation is explored Hypotheses are tested through multivariable linear regression model and other testing methods, and it is found that: (1) market orientation has positive effects on innovation performance, and value co-creation plays as the mediator between them; (2) both formal institutions and informal institutions have moderating effects on the relationship between market orientation and value co-creation This research integrated theories of innovation and value co-creation, providing theoretical support for further innovative and marketing activities of China′s corporations

Nonlinear Relationship between Financial Inclusion and Economic Development

SHI Dan, GAO Cai-li

2017, 19 (4): 58-65.

Abstract ( 43 ) PDF (0 KB)( 84 )

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 Based on the time series data of China from year 2004 to 2015, the nonlinear relationship between financial inclusion and economic development is discussed by using factor analysis, VAR model, and Diks-Panchenko nonlinear Granger causality test The results show that, regardless of linearity or non-linearity, financial inclusion is not effective in supporting economic development From a linear point of view, economic development cannot effectively promote financial inclusion From a nonlinear point of view, the level of economic development affects the level of financial inclusion unilaterally and non-linearly The nonlinear form is presented as a ′J′ curve with an elasticity coefficient of 1673


Coupling Effect between Shadow Banking, Inflation and Real Economy

WU Xiao, SUN Ying-jun, ZHOU Ling

2017, 19 (4): 66-71.

Abstract ( 42 ) PDF (0 KB)( 80 )

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 Based on the macroeconomic monthly data of China from year  2007 to 2016, the seasonal adjustment of Spring Festival model is used to adjust the macroeconomic data, and the size of shadow bank is estimated with a lager caliber Structural vector autoregressive model is used to study the coupling effect between the size of shadow bank, inflation and real economic development The results show that there is a one-way Granger causality relationship between the size of shadow bank and the development of the real economy,which is, development of real economy affects the change of the size of shadow bank During a certain period of time, the development of the real economy has boosted the development of the shadow bank The size of shadow bank and inflation show Granger causality relationship with each other In the long run, inflation will have  sustained positive effectson the size of shadow bank; and in different periods, the impact of shadow bank on inflation is fluctuating, and will not last for a long time

Regulatory Model for Fake Products Based on Principal-agent Theory

LI Jing-long，BAI Lin

2017, 19 (4): 72-79.

Abstract ( 51 ) PDF (0 KB)( 81 )

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The asymmetry of information in the development of market economy has led to a large number of fake and shoddy products, which disturb market order and seriously affect people′s life The principal-agent model under asymmetric information is established, and the regulatory policies for fake products are studied in the process related to factories, retailers and customers Combining with incentive mechanism and punishment mechanism, the optimal contract design under some certain premises is proposed, which can prevent the fake and shoddy products entering into the market Results can provide reference for regulatory policies on fake disposal management

Dynamic Evolution Model of Beijing-Tianjin-Hebei Patent Cooperative Network

TANG Heng1, GAO Liang-zhou2, LIU Gui-feng2

2017, 19 (4): 80-90.

Abstract ( 57 ) PDF (0 KB)( 82 )

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In order to further study the evolution of the Beijing-Tianjin-Hebei patent cooperation network, the data of invention patents jointly applied by Beijing-Tianjin-Hebei in the past 32 years from 1985 to 2016 is collected to construct two Beijing-Tianjin-Hebei patent cooperative networks that are taken in the year of 2014 as division point Combined with complex network theory and social network analysis, the evolution forms, core node center and evolution characteristics of Beijing-Tianjin-Hebei patent cooperation networks are discussed Study found that cooperative networks between Beijing and Tianjin showed a positive evolution model due to coordination of innovation resources between the two places, while the cooperative networks between Beijing and Hebei showed some problems due to lack of innovation resources in Hebei Finally, the characteristics and influencing factors of the evolution model through cooperative network analysis can help provide suggestion on the Beijing′s non-capital function dispersal

Operational Strategies of Colleges′ and Universities′ Wechat Public #br# Platform Based on Data Mining

WU Zhi-peng, LIANG Jia-gui, HU Zheng-juan, LIU Fang, JIAO Guang-yuan

2017, 19 (4): 91-99.

Abstract ( 47 ) PDF (0 KB)( 82 )

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 The impact of information push, audience′s reading habits of Wechat public platform on the platform operational effectiveness is explored Data depth mining is implemented on operational situation of different types of colleges in multiple dimensions such as authentication, institution type, information push and reading time, single push number, and information reading classification It is found that operators and audience′s behaviors show the characteristics of periodical fluctuation in week, and a good push strategy can achieve twice the result with half effortResults can provide reference to better operation for Wechat operators of colleges and universities

Evaluation of University Counselors′ Occupational Stress under New Media Environment#br#

LIU Wang

2017, 19 (4): 100-109.

Abstract ( 41 ) PDF (0 KB)( 84 )

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Based on the Person-Environment Fit Theory, counselors′ from 12 universities of Fuzhou are investigated through questionnaire, and a Probit model is built to test the relationship between new media environment and counselors′ occupational stress, and margin effect and influence mechanism of new media environment variables to counselors′ occupational stress are explored The variables include difficalties and load of work, pressure of new media technology,  crisis of knowledge, and the negative effect of new media Through analyzing the empirical result and  status of counselors′ occupational stress under new media environment, some countermeasures are proposed to relieve counselors′ occupational stress

Influence of Information Input Modes on EFL Learners′ Oral Fluency

SONG Qian

2017, 19 (4): 110-116.

Abstract ( 42 ) PDF (0 KB)( 79 )

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 Based on Peter Skehan′s ′input-central processing-output′ framework, the influence of audio input and audio-visual input on EFL learners′ oral fluency was investigated by using both quantitative and qualitative methods Non-English majors were chosen as subjects At the first stage, subjects received audio input, prepared for two minutes and then orally produced one-minute personal statement At the second stage, subjects received audio-visual input and then produced another one-minute personal statement Speech samples were collected and analyzed by Praat and SPSS Findings show that there are statistically significant differences (p<005) in the number of pauses and mean length of runs, with obviously fewer pauses and longer mean length of runs after receiving audio-visual input However, the other three indices, mean length of pauses, mean number of repairs and syllables, are not significantly different Therefore, we may tentatively conclude that EFL learners produce more fluent oral production when they receive audio-visual input