Abstract: Based on the new five-factor literary activity paradigm which involves the world, the media, the author, the reader and the text, the vital transformation that the relationship among the traditional literature factors of the author, the reader, the works and the world encounters influenced by the media is explored. First, fundamental subversion will be found between the author and the reader owing to the loss of subjectivity; next, conceptual change from the work to the text and then to the hypertext will lead to decentration and finally, with the great advance of new digital information technology, not only can literature represent the world, but also it creates the world with the media.

Key words: media, author, reader, hypertext, new media literature