Abstract: Since the 18th CPC National Congress, the party and the state have placed great hopes on young people General Secretary Xi Jinping has repeatedly encouraged young college students to establish great ambition and become the pillar of the country National college ideological and political work conferences and national education conferences are successively convened to give instructions on training what kind of person and how to educate students, and the idea about youth in the new era is formed At the same time, the main body of college students will be changed from “post-90s” to “post-00s” Their growth environment and ideals of life have changed Traditional ideological and political education methods are gradually difficult to adapt to the development of the times It is required that ideological and political tutors should fully understand the characteristics of college students nowadays on the basis of comprehending the young ideas of Xi Jinping in the new era, explore effective working methods, effectively improve the effectiveness of ideological and political education in colleges, and strive to train qualified socialist builders and successors for the country

Key words: new era, college student, ideological and political education, value