Abstract:

Abstract：The formation of the new media environment has a very important effect on the transmission and acceptance of information and a larger increase in the amount of information and diversification of information content give new challenges to college students’ information receiving Diversified information transmission channels and comprehensive information content impact students’ information behavior a lot in the process of the value orientation and initiative and passivity of information receiving, and reaction after information being received This paper, based on questionnaires and interviews, has a comprehensive understanding of the behavior of college students’ information receiving and analyzes the existing problems Conclusions are drawn to give some suggestions to the formation of college students’ correct information values

Key words: new media, college students, information receiving, behavior