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    Bond Recommendation Based on User Risk Preference
    FU Kui, YIN Xiaoyan
    Journal of Beijing University of Posts and Telecommunications(Social Sciences Edition)    2021, 23 (6): 31-44.   DOI: 10.19722/j.cnki.1008-7729.2021.0054
    Abstract698)      PDF(pc) (1366KB)(2194)       Save
     A bond recommendation system based on users risk preference is proposed and designed, and content-based recommendation algorithm is used to obtain users risk preference score through AHP (analytic hierarchy process) and fuzzy comprehensive evaluation method, to evaluate the default risk of bonds by using modified KMV model, to construct the recommendation strategy model of “the same kind is better” according to the risk matching principle, and finally to realize the simulation case analysis and verify the availability and effectiveness of the bond recommendation system.
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    Innovation Factor Flow and Regional Innovation Capability —Based on Regulatory Role of Government and Market
    #br#
    TAO Lianghu, ZHENG Xuan, WANG Gege
    Journal of Beijing University of Posts and Telecommunications(Social Sciences Edition)    2021, 23 (6): 91-102.   DOI: 10.19722/j.cnki.1008-7729.2021.0165
    Abstract861)      PDF(pc) (942KB)(1739)       Save
    Based on the panel data of 31 provinces except Hong Kong, Macao and Taiwan from 2004 to 2018, the index of innovation factor flow is constructed based on the gravity model, and the spatial error model and the panel threshold regression model are used to empirically analyze the relationship between innovation factor flow and regional innovation capability, and regulatory role and best interval of government intervention?and marketization are further discussed. The results show that: (1) innovation factor flow has a significantly positive impact on regional innovation capacity of the inflow areas; (2) Both government intervention and marketization significantly promote innovation factor flow to exert its innovation effect, and the regulatory ability of government intervention is stronger than that of marketization; (3) the single threshold value exists in the regulatory role of government intervention on innovation factors, when the government intervention degree is higher than the threshold value, the role will be weakened or even insignificant, and the single threshold effect only exists in the regulatory role of marketization on R&D capital flows, that is, when the marketization degree is higher than the threshold value, the regulatory role is significant.
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    Algorithmic Ethical Responsibility: A New Dimension of Internet Corporate Social Responsibility
    #br#
    SHI Wenhua, LIU Lijie, RAN Hua, HUANG Laien
    Journal of Beijing University of Posts and Telecommunications(Social Sciences Edition)    2022, 24 (6): 28-38.   DOI: 10.19722/j.cnki.1008-7729.2022.0098
    Abstract516)      PDF(pc) (973KB)(1037)       Save
     With the development of the Internet, enterprises’ algorithmic ethical responsibility has attracted much attention from scholars. However, there is no clear definition, measurement and impact on enterprise operation. The concept of “algorithmic ethical responsibility” is proposed to describe Internet enterprises’ responsibility of developing and utilizing algorithms under the requirements of basic social moral concepts, norms and values, and “algorithmic ethical responsibility” is taken as a new dimension of Internet enterprises’ social responsibility. Two sub studies are included. In Study 1, a scale of algorithmic ethical responsibility for Internet enterprises is developed, and the reliability and validity of the scale is verified. In Study 2, the impact of algorithmic ethical responsibility on corporate reputation and customer satisfaction is examined through structural equation model. The results show that, similar to the impact of other dimensions of corporate social responsibility, algorithmic ethical responsibility can also affect customer satisfaction through corporate reputation. Finally, the theoretical and practical implications of the research are discussed.
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    Review of Application of Social Media in Education: from 2007 to 2020
    GE Zigang
    Journal of Beijing University of Posts and Telecommunications(Social Sciences Edition)    2022, 24 (1): 102-112.   DOI: 10.19722/j.cnki.1008-7729.2021.0190
    Abstract1571)      PDF(pc) (4228KB)(3311)       Save
    The literature related to the application of social media in education retrieved from CNKI and Web of Science is reviewed By using CiteSpace, authors, institutions, research hotspots and research trends of the literature are analyzed The results show that foreign researchers pay more attention to this kind of research than domestic ones, and the research is also more active abroad There are some overlaps between the foreign and domestic research hotspots, but most of them are different The overlapping hotspot is mainly on the application of social media in information literacy education.
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    Can Green Finance Improve Green Total Factor Productivity?
    ZENG Ling-ling, YE Tian-tian
    Journal of Beijing University of Posts and Telecommunications(Social Sciences Edition)    2021, 23 (1): 69-79.   DOI: 10.19722/j.cnki.1008-7729.2020.0103
    Abstract1830)      PDF(pc) (1119KB)(2213)       Save
    The theoretical mechanism of green finance affecting green total factor productivity (TFP) is analyzed, and then based on the panel data of 30 provinces and cities in China from 2005 to 2017, green TFP is estimated by using SBM(Slack-based Measure) directional distance function and Global Malmquist-Luenberger (GML) index, and a green financial index system is constructed and the development level of green finance is estimated by using entropy method. Then, the static IV-GMM regression model and mediation effect model are used to systematically investigate the impact of green finance on green TFP and its mechanism. The results show that Chinas green finance is still at a relatively low level of development while green TFP shows the trend of growth, and both of them show great provincial and regional differences. The regression results show that the development of green finance can significantly promote the growth of green TFP in both coastal and inland areas and the whole country, but it plays a greater role in promoting coastal areas. The mediation effect test results show that for the whole country, the mediation effect of industrial structure optimization, energy saving and emission reduction and green technology innovation is significant, while only the mediation effect of energy saving and emission reduction and green technology innovation is significant in coastal and inland areas.

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    Impact of Government-Business Environment and Dual Innovation Strategies Coupled on Ecological Performance of Innovation
    XIAO Deyun, LIU Lijun, WEI Wu
    Journal of Beijing University of Posts and Telecommunications(Social Sciences Edition)    2021, 23 (6): 79-90.   DOI: 10.19722/j.cnki.1008-7729.2021.0169
    Abstract702)      PDF(pc) (975KB)(1428)       Save
    The study tries to extend the theoretical connotation of enterprise innovation strategies. An ecological perspective was applied to distinguish interactive relations among innovation strategies. Theoretical framework was based on government-business environment, innovation strategies, basic resources and their interactions under the reform of government functions. Adopting a new research technique which combines NCA and fsQCA methods, the influence of internal and external characteristics of enterprises on innovation performance is analyzed through configurational perspective. Results show that: High assets scale is a prerequisite for high innovation performance, while the other factors arent prerequisites. Meanwhile, there are two configurational routes for high innovation performance, including single dominant innovation strategy in “the plundering hand” and dual symbiotic innovation strategies in “the helping hand”. It also reflects when interaction between government and market transforms from predatory competition to mutual benefit, the relationship of innovation strategies changes dynamically from the “imbalanced” state to the dual symbiotic relationship, and finally, two innovation strategies will influence the emergence of high innovation performance. 
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    Differences Between Transaction Intention of Buyers and Sellers Influenced by Virtual Community of Second-hand E-commerce Platform: Social Presence Perspective
    WAN Yan, NING Tiange, LIU Yuru, GAO Jinping
    Journal of Beijing University of Posts and Telecommunications(Social Sciences Edition)    2021, 23 (6): 45-54.   DOI: 10.19722/j.cnki.1008-7729.2021.0167
    Abstract998)      PDF(pc) (943KB)(1214)       Save
     From the perspective of social presence, a mediated model is constructed to investigate the influence of user experience in virtual community of second-hand e-commerce platform on transaction intention of buyers and sellers through social presence, and the differences of this mechanism on buyers and sellers are emphasized. A total of 512 and 467 valid samples were collected separately from buyers and sellers and a partial least squares structural equation modeling (PLS-SEM) is used. The results show that in the user experience of the virtual community of second-hand e-commerce platform, information experience and social experience affect user trust through social presence, and then affect transaction intention. The effect of social experience on social presence of buyers and sellers is different, and the effect of trust on transaction intention is also different. In the second-hand e-commerce platform, users’ trust in the platform plays a major role in their transaction intention, while the trust in the transaction object has a little effect. This study enriches research theories of second-hand e-commerce, and is valuable in guiding the further development of second-hand e-commerce.
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    From Involution to Sense of Involution: Affective Turn and Theoretical Analysis#br# —Also on Trend and Governance of Network Negative Emotion
    WANG Bin
    Journal of Beijing University of Posts and Telecommunications(Social Sciences Edition)    2022, 24 (1): 33-39.   DOI: 10.19722/j.cnki.1008-7729.2021.0200
    Abstract1588)      PDF(pc) (1509KB)(2175)       Save
    Since 2020, the word “involution” has changed from a classic academic concept to a popular buzzword, which is used by netizens to express individuals and collectives negative emotions, that is, the sense of involution The sense of involution is compounded by pressure, anxiety, burnout and loss The sense of involution stems from the chaotic development of ICT industry, the complex internal and external environment of todays society and the affective network communication ecology The sense of involution also reflects the internal trend of digital communication of negative emotion, which is mainly manifested in three levels: transience, distortion and decriticism In order to reduce the adverse effects caused by the disorderly spread of negative emotion, emotion governance is needed to promote the modernization of Chinas governance system and capacity.
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    Content Characteristics of High-quality Live Streaming Based on Text Mining
    MA Linye, YAN Qiang, ZHANG Xiaoyan, CAO Herui
    Journal of Beijing University of Posts and Telecommunications(Social Sciences Edition)    2022, 24 (6): 7-20.   DOI: 10.19722/j.cnki.1008-7729.2022.0109
    Abstract1159)      PDF(pc) (1564KB)(1114)       Save
    To explore the content characteristics of high-quality live streaming, text mining is conducted on the subtitle text. Firstly, the LDA model was used to extract themes, and the content of high-quality live streaming was divided into responsiveness, personalization, visualization, professionalism, reliability and entertainment, and the new definitions of them were given. Then, a suitable machine learning algorithm was used to predict the topic probability. Finally, the probability distribution of the content characteristics of high-quality live streaming was given by statistical analysis. The research showed that live streaming content provided utilitarian, hedonic and social value. The introduction duration of experience products was higher than that of search products, and experience products are higher than search products in terms of professionalism and entertainment, and lower in terms of visualization. In addition, the product introduction duration of the new live streaming studios was relatively shorter than that of mature ones and the new live streaming studios paid more attention to responsiveness. Some reasonable explanations were given for these findings based on previous research results. This study would help guide the work of new anchors and optimize the process for live streaming platforms.
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    Cultural Feedback in Digital Generation Gap: Study on Intergenerational Interaction of Family WeChat Field
    FANG Nan
    Journal of Beijing University of Posts and Telecommunications(Social Sciences Edition)    2022, 24 (5): 10-17.   DOI: 10.19722/j.cnki.1008-7729.2022.0067
    Abstract1086)      PDF(pc) (893KB)(1465)       Save
     With deep integration between digital technology and social intercourse, intergenerational interaction of family WeChat field, as a traditional Chinese families’ strong response to changes in the digital age, promotes the healing of family intergenerational emotion, the self-adaptation shown in family intergenerational interaction and the natural heritage of family intergenerational filial piety culture, and it has become a new perspective of observing media reverse of family intergenerational harmony. Parents and offspring in the family WeChat field have obvious differences and contradictions in WeChat access gap, usage gap and knowledge gap, showing a realistic picture of symbiosis between demand and anxiety, domestication and privacy, and bridging and impedance. Parents and offspring need to elevate the sense of identity and understanding of digital cultural concepts, strengthen the sense of cohesion and cohesiveness of family intergenerational interaction, and promote the sense of presence and consciousness of spiritual support behavior, to realize the harmonious family intergenerational interaction in the digital era.
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    Literature Review on Curriculum Ideological and Political Education Research Based on Knowledge Map
    WANG Huan, DONG Ying, ZHANG Jing
    Journal of Beijing University of Posts and Telecommunications(Social Sciences Edition)    2022, 24 (4): 88-98.   DOI: 10.19722/j.cnki.1008-7729.2022.0042
    Abstract2322)      PDF(pc) (6272KB)(2043)       Save
    Curriculum ideological and political education is the core of the modern higher education teaching reform In order to better understand the current situation of curriculum ideological and political education research in China, through collecting the relevant literature data included in CSSCI database and CSSCI source journal database in CNKI from 2000 to 2021, CiteSpace is used to draw the knowledge map to analyze the literature from the perspectives of paper published volume trend, core authors, main research institutions, main cited journals and papers, keywords and mutation words Four research themes are identified: the connotation and characteristics of curriculum ideological and political education, the relationship between curriculum ideological and political education and ideological and political courses, the obstacles to the realization of curriculum ideological and political education and the practice path of curriculum ideological and political education The frontier and trend of curriculum ideological and political education research are sorted out, and it also points out that how to give full play to the dominant position of teachers in curriculum ideological and political education, the specific practice of curriculum ideological and political education in professional courses and the construction of the evaluation system will become the focus of this field.
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    Copyright law analysis of text and data mining
    LI Guoying, LI Jian
    Journal of Beijing University of Posts and Telecommunications(Social Sciences Edition)    2021, 23 (4): 78-87.   DOI: 10.19722/j.cnki.1008-7729.2021.0078
    Abstract1682)      PDF(pc) (920KB)(916)       Save
    The application of text and data mining technology requires the input of a large number of works as an analysis database. The output works may also be substantially similar to several prior works, and the original crime of copyright infringement on the reproduction and use of works is not necessarily exempt from fair use. Using the input/output dichotomy to analyze text and data mining is an important tool to unravel the nature of the use behavior of their works. Based on this analysis, there is market failure in the acquisition stage of text and data mining input behavior, and it should be conditionally included in the category of fair use to promote the development and progress of technology. In the case that the output works do not constitute “transformational use”, the judgment of its infringement should break through the principle of separate comparison with the prior works, and judge its substantial similarity with the input works by the combined advanced standard of “whole perception method+abstract separation method”.
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    Can Digital Finance Promote High-quality Economic Development—Based on Perspective of Financial Functions
    WANG Renxiang, LI Yingjie, XIE Wenjun
    Journal of Beijing University of Posts and Telecommunications(Social Sciences Edition)    2022, 24 (2): 12-23.   DOI: 10.19722/j.cnki.1008-7729.2021.0201
    Abstract1056)      PDF(pc) (941KB)(1052)       Save
    In order to promote the high-quality development of China’s economy, the impact of digital finance on the high-quality economic development is theoretically analyzed based on the perspective of financial functions, and the 2011—2018 provincial panel data is used to empirically test the hypotheses of the theoretical analysis. The empirical results show that digital finance can promote high-quality economic development by improving financial availability and resource allocation efficiency. In the heterogeneity test, it is found that targeted digital financial supervision can enhance the promotion effect; in addition, the promotion effect will be affected by regional heterogeneity. The promotion effect in the central region is greater than that in the west, and the least is the east. Therefore, in order to promote the high-quality development of China’s economy, it is necessary to strengthen targeted financial supervision and prevent systemic financial risks while accelerating the development of digital finance.
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    Course Ideological Education in College Physics: Value Paradigm, Realization Path and Practical Exploration
    LIU Zhipeng, WANG Xueyan
    Journal of Beijing University of Posts and Telecommunications(Social Sciences Edition)    2022, 24 (6): 80-89.   DOI: 10.19722/j.cnki.1008-7729.2022.0065
    Abstract545)      PDF(pc) (3774KB)(883)       Save
    On the basis of interpreting the connotation of course ideological education in physics course, its value paradigm and goals are determined and set. Then the element system of course ideological education in physics course is constructed and its internal mechanism is explored. Through designing innovative teaching activities and reforming teaching evaluation methods, the teaching mode of course ideological education in physics course is constructed and practiced.
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    Theme Evolution and Policy Relevance of Innovation and Entrepreneurship Education
    ZHAO Xinyan, LIN Xuanru, GUO Chuang
    Journal of Beijing University of Posts and Telecommunications(Social Sciences Edition)    2022, 24 (6): 90-99.   DOI: 10.19722/j.cnki.1008-7729.2022.0088
    Abstract446)      PDF(pc) (1796KB)(725)       Save
    In order to grasp the development trend of innovation and entrepreneurship education and explore the relevance of academic research and policy orientation on innovation and entrepreneurship education in China, literature from domestic academic journals in the field of innovation and entrepreneurship education from 2010 to 2019 is collected, hot topics are identified through LDA theme model, and the theme evolution path is analyzed in combination with the time dimension. At the same time, the word frequency analysis tool (SATI) is used to extract the focus of national policy in the decade and it is compared with the focus of literature research and their correlation is analyzed. The results show that the domestic literature on innovation and entrepreneurship education focuses on the construction of measurement index system of innovation and entrepreneurship education effect, the construction of college students’ entrepreneurial ability model and the exploration of talent training mode. In the decade, China’s literature research hotspot has a certain correlation with the focus of national policy, and it is compatible with the development stage of innovation and entrepreneurship education in China and meets the current development requirements, but it lacks guidance for national policy making.
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    Journal of Beijing University of Posts and Telecommunications(Social Sciences Edition)    2022, 24 (6): 39-47.   DOI: 10.19722/j.cnki.1008-7729.2022.0089
    Abstract545)      PDF(pc) (887KB)(717)       Save
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    Algorithmic Discrimination and Its Governance in Era of Artificial Intelligence
    XIE Yongjiang, YANG Yongxing
    Journal of Beijing University of Posts and Telecommunications(Social Sciences Edition)    2022, 24 (5): 18-25.   DOI: 10.19722/j.cnki.1008-7729.2022.0055
    Abstract2320)      PDF(pc) (910KB)(1855)       Save
     With the rapid development of big data and artificial intelligence technology, algorithms, as one of the core technologies of artificial intelligence are widely used in human society. While promoting the development of the industrial economy and facilitating human life, it also brings serious problems of algorithmic discrimination. Algorithmic discrimination not only infringes the legitimate rights and interests of specific entities, operators’ competitive interests, and people’s basic human rights at the direct level, but also deepens existing prejudice and aggravates the digital gap, which are not conducive to the long-term development of the artificial intelligence industry and need to be regulated urgently. By tracing the causes of algorithmic discrimination, it can be seen that algorithmic discrimination is the result of algorithm developers’ implicit bias embedded in algorithms, data deviation and algorithm black boxes. Algorithmic discrimination is a legal issue in the technical field. Based on referring to the extraterritorial mode, the regulation of algorithmic discrimination needs to adopt multiple means such as law, technology and social norms to achieve the coordinated effect of algorithmic discrimination governance.
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    Historical Factors of Formation and Development of #br# the Community for the Chinese Nation
    WANG Huan, YU Lianrui, MENG Jingjing
    Journal of Beijing University of Posts and Telecommunications(Social Sciences Edition)    2021, 23 (6): 55-58.   DOI: 10.19722/j.cnki.1008-7729.2021.TY019
    Abstract7620)      PDF(pc) (783KB)(3751)       Save
    Consolidating the sense of the Community for the Chinese Nation is the main line of the work on ethnic affairs in the new era. Many historical factors contributed to the formation of the sense of the Community for the Chinese Nation. The Han nationality as the main ethnic group in China played a leading role in the formation and development of the Community for the Chinese Nation. A strong central government provided political guarantees. The political idea of “unification of tianxia” was the cultural motivation. Resettlement and development comprised an important economic and social factor that laid the foundation for the formation and development of the Community for the Chinese Nation. Summarizing its historical factors is conducive to in-depth study and comprehension of General Secretary Xi Jinpings statements on consolidating the sense of the Community for the Chinese Nation, thereby improving the conscientiousness of Party members and officials as well as the masses of all ethnic groups to consolidate the sense of the Community for the Chinese Nation.
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    Meta-analysis on User Adoption of Automated Driving
    LIU Na, ZHANG Jun-chang, ZHANG Sheng-tai, WANG Xu-hui
    Journal of Beijing University of Posts and Telecommunications(Social Sciences Edition)    2021, 23 (2): 1-10.   DOI: 10.19722/j.cnki.1008-7729.2020.0346
    Abstract817)      PDF(pc) (1011KB)(988)       Save
    Meta-analysis is used to investigate the critical factors that influence users willingness of adopting automated driving and compare the influencing strength of each factor. Based on literature review, a total of 27 relevant literatures were obtained and twelve factors that influence user adoption of automated driving were extracted. The results show that attitude, performance expectancy, and safety are strongly correlated with behavioral intention to adopt automated driving, while social influence, trust, perceived usefulness are moderately correlated with behavioral intention to adopt automated driving. Theoretical and practical implications of identifying the critical factors to user adoption of automated driving and directions for future research are discussed.
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    “Create” or “Destroy”: Employment Effect of Enterprise Innovation#br# —Threshold Model Test Based on Categorization of Returnee Executives#br#
    ZHU Jin-sheng, DONG Tian-qi
    Journal of Beijing University of Posts and Telecommunications(Social Sciences Edition)    2021, 23 (1): 90-98.   DOI: 10.19722/j.cnki.1008-7729.2020.0142
    Abstract708)      PDF(pc) (1129KB)(1015)       Save
    Based on the social categorization theory and information decision making theory, taking 2091 non-financial listed companies in Shanghai and Shenzhen Stock Markets from 2013 to 2017 as a sample, the panel threshold model is established to investigate the employment effects of enterprise innovation under the different proportions of returnees in the executive team. The empirical results show that the returnee enterprises have stronger technological innovation preferences than the local enterprises. As for the whole sample, with the increase of the proportion of returnee executives, the enterprise technological innovation in the three threshold intervals are respectively presented as a spiral upward characteristic of promoting, inhibiting, and promoting the employment. Taking property rights into account, with the increase of returnees social categorization rate, non-state-owned enterprises show more sustainability and stability in promoting employment through technological innovation. The mechanism of the influence of returnee categorization degree on innovation preferences and the transmission channels of employment creation and employment destruction are explained. The research conclusions provide useful policy inspiration for Chinas technological innovation, international talent strategy, enterprises personnel selection and appointments mechanism and state-owned enterprise reform.

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