Current Issue

2008, Vol. 10 No. 6 Published:31 December 2008

信息社会
ThedevelopmentofinformatizationinChina

ZHOU Hong-ren

2008, 10 (6): 1-9.

Abstract ( 2043 ) PDF (0 KB)( 9 )

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China’s informatization has been developed at a high speed since the entry into the new millennium. The status quo of informatization in China is described in this article by means of the Scurve. A large amount of data show that the readiness is improved fast, the intensity is higher than ever before, and the impact on China’s economy and social development is obvious. However, compared with many developed countries, the development of China’s informatization still lags behind. This is not only a challenge but also an opportunity for China in terms of informatization development. In other words, there exists ample space for China’s informatization to develop. In this regard, the article discusses a number of critical issues to be addressed in the development of China’s informatization for the coming years.




OntheresearchofManuelCastells

WANG Bao-chen，YANG Yan-pin

2008, 10 (6): 10-15.

Abstract ( 2434 ) PDF (0 KB)( 22 )

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In order to promote the research on network society and deeply understand information times, it is of significance to gain an insight into the relevant theory of Manuel Castells, an information sociologist and network sociologist. The article first explains the sense and influence of research on Manuel Castells, and then introduces his academic changing processes and main theories of new city society, information society and network society, and reviews researches on Manuel Castells at home and abroad. Finally, the article puts forward proposals on the research on Manuel Castells.



网络文化

Formsandcharacteristicsofcyberculture

WANG Wen-hong1

2008, 10 (6): 16-21.

Abstract ( 2637 ) PDF (0 KB)( 17 )

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This article analyzes different forms and characteristics of cyberculture based on development of internet technology. The characteristics of cyberculture are clarified with reference to its base on information technology and its representation by means of multimedia.


StudyofInternetcontentratingsystem

MENG Wei，ZHANG Bin

2008, 10 (6): 21-26.

Abstract ( 2198 ) PDF (0 KB)( 12 )

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With the rapid development of the Internet, Internet content regulation becomes more imminent. The Motion Picture Association of America（MPAA）film rating system is the source of modern content rating systems and has considerable influence on American movie industry and society. Through the study of rating system background, development, the content architecture and the specific effects of the implementation, it is revealed that it is necessary to establish content regulation system and set up appropriate management organization in order to make more effective regulation on Internet content. Simultaneously, parents and community also play important roles in promoting healthy development of Internet industry.


ConstructionanddevelopmentofvaluechaininChinesedigitalart

ZHENG Xiao-hui1, HOU Lin-qi2

2008, 10 (6): 27-30.

Abstract ( 2460 ) PDF (0 KB)( 17 )

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The article adopts the theory of value chain as a guide to construct a complete value chain of digital art, in an attempt to make the digital industry group to achieve a winwin situation, and ultimately to facilitate healthy development of Chinese digital art. It is proposed that in the process of constructing and developing the value chain of digital art, when paying attention to the commercial value, the artistic value should not be neglected.


信息经济
Studyofthevirtualworldandthesecondfinance

HE Feng-lian, WU Hong

2008, 10 (6): 31-36.

Abstract ( 2098 ) PDF (0 KB)( 60 )

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This article analyzes the “money makes money” pattern and the running environment of “the second life”, which is the typical standard of the virtual world, including the statement of virtual money and the trend to the “virtual golden standard”. It also proves the existence of the second finance by analyzing the relationship of the first finance and the second one. The article puts forward that the government should legislate the virtual property and build up the central bank on the Internet.


Researchonthedevelopmentandexchangeofvirtualmoneyinnetworkeconomy

JI Zhi-min, WU Hong, SHANG Wen-Ming

2008, 10 (6): 37-43.

Abstract ( 2132 ) PDF (0 KB)( 20 )

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From the background of the dramatically developed network economy, the increased circulation of virtual money arouses the attention of scholars and netizen, especially its influences on the real world. First, this article analyzes the definition of virtual money and the real effect of virtual money on the process of trade. Following that, the characteristics of the virtual money, especially its special equilibrium price curve are obtained. Then the business model of virtual money is investigated using the game theory. The article analyzes the availability of its exchange. Finally, it is concluded that virtual money causes the development of network industry as a successful business mode. Though it has not formed a mature currency system, the market has the powerful motivation to break the high barrier between bidirectional exchanges in different kinds of virtual money.


EmpiricalanalysisonmanagerialownershipencouragementandcorporateperformancefromlistedcompaniesinChina

GONG Zhen1，JIN Yong-sheng1，WANG Jun-wei2

2008, 10 (6): 44-48.

Abstract ( 2449 ) PDF (0 KB)( 14 )

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Based on the theoretical analysis and empirical research, this article attempts to study the correlation between managerial ownership and corporation performance. Different from existing articles, this article pays more attention to those listed companies with high managerial ownership proportion. The results show that the return on equity/ earnings per share (ROE/EPS) and percent of managerial stock（PMS） is expressed as a cubic equation and if managerial ownership level is between 2219% and 5483%, it will be positively related to corporate performance.





Researchonbenefitsevaluationandportfoliostrategyofadvertisinginvestment

LI Fang-yi

2008, 10 (6): 49-54.

Abstract ( 1856 ) PDF (0 KB)( 12 )

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Economics achieves the optimal efficiency in pursuit of optimal allocation of resources. Every rational investment of modern company should follow this principle, especially the advertisement investment, which is one of the biggest investments in enterprise. However, making sure the advertisement performance is the premise deciding the proper advertisement proportion. Based on the actual operating data of the enterprise, this article builds a forecast model of enterprise advertisement devotion by using linear regression analysis and linear programming. The basic principles and solving method of the model can be used in other areas.


Analysisofrecessiveknowledgesharingbyevolutionarygamestheory

HAN Lu，JIN Yong-sheng

2008, 10 (6): 55-59.

Abstract ( 2072 ) PDF (0 KB)( 13 )

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For a company, recessive knowledge is much more valuable than visible knowledge, whereas it is difficult to make recessive knowledge shared in knowledge management. Based on the evolutionary games theory, the changes of the participators’ attitude and their benefits are researched in knowledge sharing processes, and then an evolutionary games model is proposed. With this model, the reason why recessive knowledge is hard to be shared and the path of knowledge sharing is found. If taking advantage of recessive knowledge, companies would improve their efficiency, innovation, and competition ability. As a result, a good “sharing culture” will emerge.



Empiricalstudyonbankcustomerqueuingjusticeandbehavior

ZHANG Sheng-liang，HE Miao

2008, 10 (6): 60-65.

Abstract ( 2094 ) PDF (0 KB)( 20 )

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Empirical study on bank customer queuing justice and behaviorThe authors conducted a 20-day investigation through Digital 100 Website and collected 484 valid copies of questionnaire. The specific investigation involves queuing unfairness encountered by bank customers, the impact of bank customer queuing unfairness on the satisfaction with bank service, the types of customer behavior caused by queuing unfairness and the reasons why customers do not give up banking service or switch to another bank. This study can make up for the inadequate research on this issue in theoretical field and help banks to take measures to improve the queuing rules and strengthen queuing management.


AnalysisofthebusinessmodelofChina’smobileInternet

WANG Xin

2008, 10 (6): 66-69.

Abstract ( 3221 ) PDF (0 KB)( 26 )

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Abstract：With the rapid development and network convergence of Internet technology and mobile communications，as well as the extensive use of such portable terminal devices such as mobile phone personal digital assistant（PDA） and mobile Internet device (MID)，the application of mobile Internet has been an irresistible trend. The mobile Internet gives the Telecom Industry a new chance for development. Mobile Internet has created a brandnew business model of operation for mobile valueadded services, with personal, practical and flexible features. In the competitive telecom market，the mobile Internet service is becoming more and more important. We will study the business model of China’s mobile Internet in this paper.


Theproductdesignprincipleandapplicationofequityindexedannuity

YU Yang，SHU Hua-ying

2008, 10 (6): 70-75.

Abstract ( 2177 ) PDF (0 KB)( 11 )

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As an innovative enterprise annuity product, the equity indexed annuity guarantees the lowest return to its holders in bear markets. In order to provide a better choice for the investors who want to invest in stock markets while not bearing too much risk, this article analyzes the enterprise annuity's design principle and calculation method of the point to point return rate.


管理科学
Studyofthelegalstatusoftelecommunication-supervisionorgans

LI Chang-xi1, MA Zhi-gang2, ZHANG Zhi-li3

2008, 10 (6): 76-81.

Abstract ( 2401 ) PDF (0 KB)( 11 )

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The legal statuses of telecommunication-supervision organs in different countries are discussed here. The current situation of the telecommunication-supervision organ in China is also analyzed. Most countries in the world confirm the legal status of their telecommunication-supervision organs by legislation of telecommunication laws. Telecommunication-supervision organs not only should be established according to law, but also exercise authority independently, preventing restriction and confinement from government and enterprises. In this regard, China should establish an organ to supervise telecommunication, radio, film and television business.

AnalysisandprospectofChinesetelecommunicationservicebrandpopularization

LIU Shan

2008, 10 (6): 82-86.

Abstract ( 1995 ) PDF (0 KB)( 12 )

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In order to preserve and protect the essence of telecommunication service band popularization, maintain healthy brand competition of telecommunication industry in the future, this article analyzes the process of Chinese telecommunication service popularization, which comprises brand orientation, brand design, brand expansion, then concludes the feature of each section. Finally, in terms of new brand popularization, old brand protection and the principle of telecommunication service brand development, the article presents the prospect and suggestion to brand competition and development of Chinese telecommunication service in the coming 3G age.


Analysisandcopingstrategiesofbarrierstointegrationbetweentransportationinformationnetworkandtelecommunicationsnetwork

WEI Xiao-dan, LING Min, ZENG Jian-qiu

2008, 10 (6): 87-91.

Abstract ( 2049 ) PDF (0 KB)( 17 )

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The article analyzes integrationrelated barriers of traffic information network and telecommunications network  economies of scale barriers, incumbent advantage barriers and policy barriers. Especially focusing on policy barriers, this article proposes that integration of traffic information network and telecommunications network should be based on equity participation or that cooperation and integration should be based on databased business.


教育研究
Researchonpublicnoticesystemofundergraduateteachingqualitydata

WANG Han

2008, 10 (6): 92-96.

Abstract ( 1994 ) PDF (0 KB)( 14 )

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The article defines the significance and characteristic of public notice system of college and university undergraduate teaching quality, and presents its functions in four aspects. And then it focuses on how to establish collection channels of undergraduate teaching quality data, and scan information and construct a feedback mechanism. Finally, the implementation of the state of undergraduate teaching quality public data system working methods and measures are proposed.


Researchandpracticeonqualitymonitormanagementofgraduationdesign(thesis)ofundergraduates

WEI Dong-xiao, LUO Mei-juan，DANG Chuan-sheng

2008, 10 (6): 97-101.

Abstract ( 2626 ) PDF (0 KB)( 15 )

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Graduation design (thesis) is the last section and key part in university education. To intensify management of the process and implement valid monitoring of graduation design (thesis), this article systematically explores a frame of quality monitor on the basis of general quality management theory. By means of monitoring and evaluating the process of graduation design (thesis), the director could get the feedback data, and the quality of graduation design (thesis) would be improved.


Analysisandcountermeasuresofdropoutsfromdistanceeducation

YAN Jing-jing，GOU Xue-rong

2008, 10 (6): 102-106.

Abstract ( 2472 ) PDF (0 KB)( 7 )

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In our country, the prevalence of distance education students in the high turnover rate of the phenomenon affects not only the school’s unit cost, but also longrange impact on the educational institutions of social trust, and to some extent hinders the longterm development of distance education. In order to identify the reasons why students drop out of school, this article surveys the students in distance education enrolled from 2004 to the fall 2006 in School of Network Education, Beijing University of Posts and Telecommunications. Through reviewing student files and data analysis, the article investigates the characteristics of student dropouts, and thus proposes corresponding solutions.


Researchoftheteachingmodeadaptedtothecultivationofthecreativeabilityofundergraduatestudents

LI Ning, ZHANG Jin-ling , YIN Xiao-li

2008, 10 (6): 107-112.

Abstract ( 2088 ) PDF (0 KB)( 11 )

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At present, classroom teaching is one popular form in universities. There are many researches in this aspect. Based on the basic special courses, this paper researches the teaching modes and teaching methods. It analyses the teaching forms and methods, studies the modern teaching modes. Finally, this paper explores the improvement of the teaching modes and the advantage of the diversification of teaching methods in classroom. By the practice in teaching, it reveals that the reform of teaching methods is successful.